I'm on the other side of the fence, but that's because I'm looking at it differently. Im not looking at this as an investor, I'm looking at it as a GM aficionado, and Cadillac specifically.
Cadillac hasn't had a proper, world-beating flagship in over 50 years. Their bread and butter used to be large, RWD luxury sedans and coupes styled to the hilt. Standard of the World meant something back then. The CT6 was the closest they ever got to that formula, but it was never going to be a world-beater.
The Celestiq promises a return to form for the brand. Many people forget that Cadillac was once seen as an equal to, if not greater than Rolls Royce back in the 30's-60's. The new EV architecture allows Cadillac to build a stunning, massive, quiet flagship with zero compromises...while turning a PROFIT. This is something they could not do the last 50 years.
Build 400, 500, whatever. Don't make it a mass-market product. This car needs to establish IMAGE. Other luxury makes are totally dropping the ball on EV design...most notable the jellybean Mercedes EQS and hideous BMW IX. The first luxury brand to introduce stunning design with world-class luxury can lay claim to the infant "luxury electric vehicle" market before the rest. It's really an entirely new market...and it's arguably the last chance Cadillac will ever have to establish itself as the world standard in anything again.
The Lyriq design makes me excited. The Ultium platform makes me optimistic. I think it will be a rousing success. I've read online every Celestiq will essentially be coach built, too - very intriguing.
That is true on Cadillac not having a Flagship sedan for 50 years, but I also think the world has changed, and now demand is for crossovers and SUV's primarily, so if you are going to have a truly special flagship vehicle, it should be in the class that is in high enough demand to support the production and development cost.
I agree with you on CT6, that was a nice car, but sold like crap, and never made money. See what I mean? GM lost about $300M on the CT6 program,
I am not sure GM has the technology or ambition to compete with Tesla, Mercedes, or Lucid in large EV sedans. With 3 serious players already in that tiny segment. I think GM will come in with a too heavy gigantic car that gets beat all over by the other 3, and just becomes a technological embarrassment to the company rather than an asset...
You make fun of the "jellybean" EQS, remember EV design 101, weight savings and aerodynamics drive efficiency, and more efficiency means you get more range with the same battery, and most customers buying an EV, range is numero uno on their shopping list. If a company says heck with efficiency, I will just install a bigger battery to get the range, now your car gets heavy. Heavy cars don't accelerate as well, don't stop as well, don't handle as well, and are less dynamic to drive typically, so you get a car that is a turd. Audi was fighting that on the E-Tron, and had to really beef up the suspension, tires, and brakes to handle all the weight, and they made it work on the track at the limits its pretty good, but my Tesla Model Y which weighs 1200 lbs less, but has far more range, and even more interior cargo space is way more fun to drive day to day. That 1200 lbs is very noticeable in the driving dynamics. Read any E-Tron review and the first thing in the driving section is "this is a heavy car". One road trip at 80 mph in your Hummer EV and you will know what I mean when you are stopping to charge ALOT... Watch the attached video...
If GM focused on doing the best Cadillac Escalade EV that is possible, (using all first principals in engineering, light weighting, and efficiency focused) that would be a commercial success, draw more attention to the brand, and for now you have no competition in that segment (so no direct spec sheet comparisons), and a lot of Tesla Model X buyers want to move up to something bigger and more practical. You better bet Ford is going to throw the Lincoln Navigator body on the Lightning frame, sooner than later (Right now today Navigator beats even the current Escalade in most driving reviews) Mercedes also has a EV G wagon in development, and I can bet Tesla already has plans drawn for an SUV based off the Cybertruck chassis. Rivian is also talking about a larger truck and SUV. So the window of opportunity is going to close in that segment too in the next 5 years. GM has a limited window of time to establish their name as a serious EV producer that can be trusted, and the Bolt fiasco was like a kick in the teeth right off the get go.