[Tom E-Tron]

Has anyone seen the news from Volkswagen that they're bringing back the Scout name for electric trucks and SUVs? I had no idea they owned the name to begin with.

https://twitter.com/i/web/status/1524442685280555008

These are so awesome, do it VW...

 

[Bboozer1]

I agree with @Tom E-Tron those renderings look great and I always liked the old Scouts.... Do It

 

[Oakwood]

These are so awesome, do it VW...

I agree with @Tom E-Tron those renderings look great and I always liked the old Scouts.... Do It

If they stick to a retro design and focus on capability they can have a winner on their hands.

 

[StillHummer]

I think it's a cool idea. The only issue is, everyone I've talked to about it has been annoyed that Scout is now a German car, like if Jeep became a German brand. I have no connection to Scout so it doesn't bother me, but a lot of the faithful base of the brand doesn't like the move.

 

[Tom E-Tron]

I think it's a cool idea. The only issue is, everyone I've talked to about it has been annoyed that Scout is now a German car, like if Jeep became a German brand. I have no connection to Scout so it doesn't bother me, but a lot of the faithful base of the brand doesn't like the move.

haha, Nobody cares who owns a car company, Ram has crushed in trucks since owned by Fiat, and now Stelantis.

 

[StillHummer]

haha, Nobody cares who owns a car company, Ram has crushed in trucks since owned by Fiat, and now Stelantis.

It's weird, some people actually do seem to care, or else they wouldn't have said so to me. Huh.

Whether that number is large enough to even be substantial is unlikely, but that doesn't make it untrue.

 

[Tom E-Tron]

It's weird, some people actually do seem to care, or else they wouldn't have said so to me. Huh.

Whether that number is large enough to even be substantial is unlikely, but that doesn't make it untrue.

I am going to dismiss that as a small sample size, no disrespect. I hear people say similar crap all the time, but if VW builds a good rig, for a value price they will sell the heck out of them. It may not outsell the F150, and Explorer, but it will likely will sell 100K a year, which for VW would be incredible.

 

[StillHummer]

I am going to dismiss that as a small sample size, no disrespect. I hear people say similar crap all the time, but if VW builds a good rig, for a value price they will sell the heck out of them. It may not outsell the F150, and Explorer, but it will likely will sell 100K a year, which for VW would be incredible.

I don't doubt that it could be a roaring success, or a catastrophic failure for that matter. I think there's a good chance it could be a great move for VW. My only point I made had nothing to do with that, only that the Scout faithful, of which I know many, are very against the move. That may mean nothing more than Scout losing a very small set of hard-core loyalists, but that's still something for auto enthusiasts. Me personally, I've never been into Scouts so it doesn't bother me.

Seems to me like this is going to be set up as a total rebirth of a brand built on the backs of totally new customers who couldn't care less about the name on the car, not nearly as much as they do the physical product itself. Basically, you've got the name and nothing more. Tbh, as neat as it is, I don't see any real benefit in using the "Scout" name at this point...either create a new VW sub-brand, or a new brand as a whole. Should accomplish the same thing.

As the old Bob Lutz adage goes, a bad name won't hurt a great car, and a great name won't save a bad one.

 

[Tom E-Tron]

I don't doubt that it could be a roaring success, or a catastrophic failure for that matter. I think there's a good chance it could be a great move for VW. My only point I made had nothing to do with that, only that the Scout faithful, of which I know many, are very against the move. That may mean nothing more than Scout losing a very small set of hard-core loyalists, but that's still something for auto enthusiasts. Me personally, I've never been into Scouts so it doesn't bother me.

Seems to me like this is going to be set up as a total rebirth of a brand built on the backs of totally new customers who couldn't care less about the name on the car, not nearly as much as they do the physical product itself. Basically, you've got the name and nothing more. Tbh, as neat as it is, I don't see any real benefit in using the "Scout" name at this point...either create a new VW sub-brand, or a new brand as a whole. Should accomplish the same thing.

As the old Bob Lutz adage goes, a bad name won't hurt a great car, and a great name won't save a bad one.

Yup, it comes down to how good a car they make... What the value is... But retro looks are in style (Bronco)

BTW, Bob Lutz ran GM product division into BK, so we try not to quote him too much. Volt was Bob's answer to Model S, one was a commercial success, one was an ugly money loser (I owned a volt, and liked it) Bob had some hits and misses, maybe he would have done better under the current GM leadership, but looking back, he did not do great. I cannot think of a single new GM car under Lutz that was a "great" car. They were all rather so so...