[Oakwood]

GM has filed a trademark to give the electric Hummer and brand new logo. It's been filed in both the US and Canada

GM Hummer Trademarks - February 2020

Trademark	Country	Application Date	Serial Number	Goods & Services
Hummer (stylized logo)	USA	Feb 4, 2020	88784232	Motor land vehicles; bicycles; apparatus for locomotion by land
Hummer (stylized logo)	Canada	Feb 4, 2020	2009718	Motor land vehicles; bicycles; apparatus for locomotion by land
Hummer	USA	Feb 7, 2020	88788519	Motor land vehicles; bicycles; apparatus for locomotion by land

As of this writing, The General has filed three trademark applications – two with the United States Patent and Trademark Office (USPTO) and another with the Canadian Intellectual Property Office (CIPO). One of the U.S. filings and the Canadian filing, both filed on February 4th, 2020, are for the stylized Hummer logo, as follows:

Hummer logo filed by General Motors in February 2020
Meanwhile, the second U.S. application is simply for the Hummer name (in letters/characters). This one was filed on February 7th, 2020.

Coincidentally, not one of the three filings is combined with the GMC brand, which will become the new Hummer’s parent brand, thereby transitioning Hummer vehicles from a standalone brand into being GMC models.

Nevertheless, these three filings bring us one step closer to seeing the upcoming GMC Hummer EV. The General will reveal the vehicle on May 20th, 2020 and the first units will begin to arrive at dealers in the fall of 2021.

GM Files To Trademark Hummer In U.S. And Canada

The return of Hummer is getting ever closer, though this time as a model of GMC.

gmauthority.com

 

[StillHummer]

I really like the new logo. Personally, I was afraid they were going to screw it up when they redid it, because let's face it, for better or worse, the old Hummer logo was iconic (I used to love those old "Like Nothing Else" commercials!). This new logo captures the essence of the old, but modernizes it without losing that classic look. Really nice job, GM. And thanks for posting, @Oakwood!

 

[Oakwood]

I really like the new logo. Personally, I was afraid they were going to screw it up when they redid it, because let's face it, for better or worse, the old Hummer logo was iconic (I used to love those old "Like Nothing Else" commercials!). This new logo captures the essence of the old, but modernizes it without losing that classic look. Really nice job, GM. And thanks for posting, @Oakwood!

It's a nice a simple change to it, they would've lost a lot of brand power if they completely changed it. One company that went overboard was Mini with their new logo for the electric Cooper. it doesn't look good at all.

 

[JimsH3]

Love the the new logo. They didn't need to change it to begin with but this will do nicely.