GM has filed a trademark to give the electric Hummer and brand new logo. It's been filed in both the US and Canada
GM Hummer Trademarks - February 2020
As of this writing, The General has filed three trademark applications – two with the United States Patent and Trademark Office (USPTO) and another with the Canadian Intellectual Property Office (CIPO). One of the U.S. filings and the Canadian filing, both filed on February 4th, 2020, are for the stylized Hummer logo, as follows:
Trademark Country Application Date Serial Number Goods & Services Hummer (stylized logo) USA Feb 4, 2020 88784232 Motor land vehicles; bicycles; apparatus for locomotion by land Hummer (stylized logo) Canada Feb 4, 2020 2009718 Motor land vehicles; bicycles; apparatus for locomotion by land Hummer USA Feb 7, 2020 88788519 Motor land vehicles; bicycles; apparatus for locomotion by land
Hummer logo filed by General Motors in February 2020
Meanwhile, the second U.S. application is simply for the Hummer name (in letters/characters). This one was filed on February 7th, 2020.
Coincidentally, not one of the three filings is combined with the GMC brand, which will become the new Hummer’s parent brand, thereby transitioning Hummer vehicles from a standalone brand into being GMC models.
Nevertheless, these three filings bring us one step closer to seeing the upcoming GMC Hummer EV. The General will reveal the vehicle on May 20th, 2020 and the first units will begin to arrive at dealers in the fall of 2021.
The return of Hummer is getting ever closer, though this time as a model of GMC.