Cool, but this is still the show cars... I think the faucet of real production model SUT reviews is going to open in September'ish time frame. We still have a couple months of waiting, but I would not be surprised if GM shows us the final production model SUT in August (perhaps just before or after Q2 earnings which is August 4th?).
Yes, It seems like we have been waiting so long, but actually this program has gone lightning quick. I just wish GM would invite a guy like Marques Brownlee behind the scenes once every month or 2 to spoon feed us some content and keep the excitement building, I feel like GM still has not fully learned how to fully capitalize on social media as advertising the way Tesla does, and to a lesser extent Ford does.
It would be great if GM could get somebody talking about their electric vehicles exclusively like Tesla does! Maybe that will come once the floodgates open with the bevy of new models coming out in the next few years. I do have to admit that the corvette has several youtubers that are pretty much full time on corvettes only, so we know GM has some rabid fans did some if their product out there. I hope Hummer gets that kind of fandom from at least one of the YouTubers out there. The Rivian has at least a couple, so I don’t see why the Hummer could not follow along If GM is good at feeding them info like you mentioned.
Ya, I think GM has a list of you tubers they share info with from time to time, I can think of a few channels Engineering Explained, Doug DeMuro, Jerry Rig Everything, TFL, and a few others, but surprisingly I have never seen GM open up to the larger tech channels like Marques Brownlee who I think would be great to follow the Hummer with all of its tech, and being an EV. Marques got a lot of attention for the F150 reveal.
Yes, well GM's team that have moved the Hummer show cars around the country and display them brief the influencers when they come in (I assume all the briefings are the same), and then let the influencer make their video which is more of an introduction, than a review. Later GM will let reviewers take the Hummer EV's for a couple days (range test, charge, etc...), and that is when the real "reviews" will start. It is typical early in the program that the manufacture wants to control the narrative, we see Ford doing that now with the Bronco, which is still under Embargo but I know Ford is conducting an off road Bronco experience in TX now. I think GM will do some Hummer media event late this summer or early fall in MOAB (or Las Vegas) as when they were out there testing, they were also scouting for the best locations to conduct their media event. GM has a 2 day Investor presentation scheduled for October 6 and 7, I expect there is going to be a flood of EV and AV related announcements leading into and out of that event. That timeline also coincides closely with Hummer EV scheduled start of deliveries, I expect they are going to want to start the presentation with something like "see, we said we would deliver the Hummer EV in less than a year, and here they are". GM has a perceived credibility problem with investors (especially young investors) that they are working hard to overcome.
haha! I thought the mid life crisis was my Z06 corvette at 42, to me the Hummer EV is being practical, a fun sports truck, that can still haul garbage cans to the dump or tow a boat.
Wouldn't it be so nice to be young again? 48 though, I think I would aim for younger...
Thats more like it... those were good times..
