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This a great video on the truck. I do find it interesting how often we talk about the R1T in relationship to the Hummer and not once did they say anything about the Hummer. Their take is the Ford F-150 Lightning and even the Cybertruck are it's competition. I know this guy is tall stating he is 6'4", but even at that the 2nd row legroom seemed a little tight. Reminded me of sitting in the back of our Canyons.

I also agree with their assessment. This is not pulling Raptor or TRX customers away. It might not even pull truck customers away, but a whole new demographic of outdoorsy people. At the price range I see Jaguar, Audi and possibly Cadillac buyers moving into this truck.
 

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Discussion Starter · #3 ·
This a great video on the truck. I do find it interesting how often we talk about the R1T in relationship to the Hummer and not once did they say anything about the Hummer. Their take is the Ford F-150 Lightning and even the Cybertruck are it's competition. I know this guy is tall stating he is 6'4", but even at that the 2nd row legroom seemed a little tight. Reminded me of sitting in the back of our Canyons.

I also agree with their assessment. This is not pulling Raptor or TRX customers away. It might not even pull truck customers away, but a whole new demographic of outdoorsy people. At the price range I see Jaguar, Audi and possibly Cadillac buyers moving into this truck.
@Shaved Ice

I think Rivian is going to crush Land Rover.... Thats the crowd they are going after as mentioned in the video. I have heard one after another former Land Rover customer line up for the Rivian, mainly the R1S.

Ya, GM needs to give Caddy an EV SUV to compete soon.
 

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How could I have forgotten Land Rover after everything I have read on here. Yes that will definitely be another targeted brand.

On the Caddy side I have no idea what I will be able to share or discuss, but I do know next week I'm flying down to Dallas for an in person Dealer reveal of the Cadillac Lyriq. I'm pretty excited to see this in person and hear what they have to say about it.
 

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Discussion Starter · #5 ·
How could I have forgotten Land Rover after everything I have read on here. Yes that will definitely be another targeted brand.

On the Caddy side I have no idea what I will be able to share or discuss, but I do know next week I'm flying down to Dallas for an in person Dealer reveal of the Cadillac Lyriq. I'm pretty excited to see this in person and hear what they have to say about it.
Wow, Nice, Lyriq looks good, but not a Rivian competitor. Rivian buyers want some off roading ability, and Lyriq is more of an Audi E-Tron competitor. Unfortunately for Caddy, they are so slow to market the competition is growing in that segment. E-Tron gen 2 is coming next year with well over 350 miles of range, and Genesis is also coming with a competitor.
 
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