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A Ram executive said "It's fundamental to us that it's not about chasing the [EV] trend, but about chasing what the customer really wants and providing it to them. That changes over time, but today it's a supercharged, 6.2-liter V8 that has them most excited."

Are they taking the right approach? I mean, the rest of the industry is moving towards electrification.

 

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No, it's not the right approach.

Don't get me wrong, I love the V8 engine as much as anyone on the planet, it's one of the greatest things humanity has ever created lol. And I applaud Ram/Dodge for using them so often. However, what they're essentially doing is ignoring what we all know is coming (electrification) because the demand isn't currently there yet. And that's a mistake.

It's the same mistake Chrysler has been making for decades. This is why they can't even go a decade without merging or filing for bankruptcy. They never look ahead.

Now, GM used to be this way too. But since they went under in 2009, the company has changed in their strategy for the future. GM is going all-in on EV's, not hybrids, not fuel cells. That's not the perfect formula either, but it's far better than FCA. They're anticipating the future, and adapting towards it. In essence, GM is Netflix, while FCA is Blockbuster. Both had very similar business strategies 20 years ago. Both took very different paths later on. Look where they are today.

Both companies are taking a gamble, but GM is taking a gamble on the future, while FCA is taking a gamble on the past. And for all we know about what is likely coming, GM looks to come out on top here. Just my opinion.
 

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I agree. I love my Ram 1500 Hemi. I custom ordered my Longhorn with RamBoxes, skid plates, air suspension ... and it is awesome. 5.7 runs flawless.
However, I will buy the new Hummer truck in a heartbeat if it is like the renderings. Come on...1000 hp? Less maintenance. Just give me a 400 mile range.
I hope Hummer takes a page from Corvette and Jeep, allowing you to Custom Order your truck so you don't have to rip off all the things you don't want and buy (again) what you do.
The Tesla truck will have air suspension....the Hummer should have this as an option. I absolutely love it on my Ram. Rides and corners like a Luxury Sedan. I can lower it to get into underground parking which I otherwise would not fit and raise it for off road nasty trails.
Give the option of a Solar Panel Tonneau Cover.....they are out there already....
Dont skimp on Quality. The interiors on the top end Rams make other brand top models laughable.
Make an adaptor to use with Tesla or other EV charging stations.....Network already in place.

I was going to wait for the full Jeep Wrangler EV but if they do this right .... I will buy one.
 

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I agree. I love my Ram 1500 Hemi. I custom ordered my Longhorn with RamBoxes, skid plates, air suspension ... and it is awesome. 5.7 runs flawless.
However, I will buy the new Hummer truck in a heartbeat if it is like the renderings. Come on...1000 hp? Less maintenance. Just give me a 400 mile range.
I hope Hummer takes a page from Corvette and Jeep, allowing you to Custom Order your truck so you don't have to rip off all the things you don't want and buy (again) what you do.
The Tesla truck will have air suspension....the Hummer should have this as an option. I absolutely love it on my Ram. Rides and corners like a Luxury Sedan. I can lower it to get into underground parking which I otherwise would not fit and raise it for off road nasty trails.
Give the option of a Solar Panel Tonneau Cover.....they are out there already....
Dont skimp on Quality. The interiors on the top end Rams make other brand top models laughable.
Make an adaptor to use with Tesla or other EV charging stations.....Network already in place.

I was going to wait for the full Jeep Wrangler EV but if they do this right .... I will buy one.
First off...welcome to the forums, @vancouverthunder! Glad to have you aboard, you got in before the upcoming reveal...nice 😉

Secondly, I agree with you 100%. The new Rams really knocked it out of the park, on all fronts. Best ride of any truck out there, and a terrific interior. Also, the 5.7 is fantastic...I had it in my old 300C, which I loved. Rumor has it they're going to drop it for a new straight 6, please no!

I have good news for you on a few fronts. First, it's been confirmed that the Hummer will indeed have air ride suspension, just like the Cybertruck and your Ram. This was celebrated here when we first found out, for good reason (but it may only be available on higher trims). Second, the Hummer will also have fully-independent suspension all the way around, which (when coupled with the air ride), could make it have the best ride of any full-size truck in the world. The Ram got high praise for air ride and IFS...imagine air ride and independent in all 4 corners!

Options, fit and finish, etc. remain to be seen. It sounds to us like the Hummer will come with a ton of cool options for convenience, off-roading prowess and general modularity. We already have the "Infinity Roof" removable panels, Crab Mode, Adrenaline Mode, and fast charging. There's been rumored removable doors, a folding midgate (score!), and even a price tag starting around $50k. Also, the interior is supposed to be more focused on utility and less on luxury, but rumor has it that two synthetic leathers, known as "EARTHLUX" and "INTELUX," will be available. Should be interesting.

I think you'd be wise to give the Hummer a good, hard look when it comes out. A few people here already plan on buying!
 

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At the end of the day it still has to look good. I know Tesla has claimed a lot of pre-sales....but you can back out of them. I don't think they will have those numbers. Seriously, looks like it was drawn by a 3rd grader. We thought it was a prank release....with those looks and the windows smashing. This rendition of the the Hummer looks perfect! New 2021 GMC Hummer EV Rendering Looks Just About Right @ Top Speed in 2020 | Pickup trucks, Hummer truck, Electric pickup truck
The look of every other Electric truck doesn't really do it for me, Hummer is the first one to make me sit up and notice.
The ram box's on the RAM and storage under the rear floorboards are excellent. Hope the Hummer takes the best ideas of all the trucks out there. An attachment for Roof Racks bars should be standard. I always have paddle boards on top, or use them for construction material. The RAM does not have these.
Fit and Finish....well if they have the Corvette team working on this ...it should be good. Jeep is realizing a big segment of their market is luxury. I love my heated and cooled seats. I use the cooled seats all the time, which would be especially nice with the roof off in the Sun.

Looking forward to the reveal
 

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At the end of the day it still has to look good. I know Tesla has claimed a lot of pre-sales....but you can back out of them. I don't think they will have those numbers. Seriously, looks like it was drawn by a 3rd grader. We thought it was a prank release....with those looks and the windows smashing. This rendition of the the Hummer looks perfect! New 2021 GMC Hummer EV Rendering Looks Just About Right @ Top Speed in 2020 | Pickup trucks, Hummer truck, Electric pickup truck
The look of every other Electric truck doesn't really do it for me, Hummer is the first one to make me sit up and notice.
The ram box's on the RAM and storage under the rear floorboards are excellent. Hope the Hummer takes the best ideas of all the trucks out there. An attachment for Roof Racks bars should be standard. I always have paddle boards on top, or use them for construction material. The RAM does not have these.
Fit and Finish....well if they have the Corvette team working on this ...it should be good. Jeep is realizing a big segment of their market is luxury. I love my heated and cooled seats. I use the cooled seats all the time, which would be especially nice with the roof off in the Sun.

Looking forward to the reveal
Good points. And that rendering looks great too. Have you seen the teaser silhouette?

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Looks are going to be huge, and from what we've seen, the Hummer should look really good. Features will also be important. I've come to realize that the nice things about EV's is that you have way more room for storage and other space-efficient features where components for the gas drivetrain used to take up space. If it has the folding midgate feature from the old Chevy Avalanche and Hummer H2 SUT, it's going to especially stand out. Being able to drop the rear seats and take out the rear window for a bed extension into the cab was a genius idea.

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