No, it's not the right approach.
Don't get me wrong, I love the V8 engine as much as anyone on the planet, it's one of the greatest things humanity has ever created lol. And I applaud Ram/Dodge for using them so often. However, what they're essentially doing is ignoring what we all know is coming (electrification) because the demand isn't currently there yet. And that's a mistake.
It's the same mistake Chrysler has been making for decades. This is why they can't even go a decade without merging or filing for bankruptcy. They never look ahead.
Now, GM used to be this way too. But since they went under in 2009, the company has changed in their strategy for the future. GM is going all-in on EV's, not hybrids, not fuel cells. That's not the perfect formula either, but it's far better than FCA. They're anticipating the future, and adapting towards it. In essence, GM is Netflix, while FCA is Blockbuster. Both had very similar business strategies 20 years ago. Both took very different paths later on. Look where they are today.
Both companies are taking a gamble, but GM is taking a gamble on the future, while FCA is taking a gamble on the past. And for all we know about what is likely coming, GM looks to come out on top here. Just my opinion.
Don't get me wrong, I love the V8 engine as much as anyone on the planet, it's one of the greatest things humanity has ever created lol. And I applaud Ram/Dodge for using them so often. However, what they're essentially doing is ignoring what we all know is coming (electrification) because the demand isn't currently there yet. And that's a mistake.
It's the same mistake Chrysler has been making for decades. This is why they can't even go a decade without merging or filing for bankruptcy. They never look ahead.
Now, GM used to be this way too. But since they went under in 2009, the company has changed in their strategy for the future. GM is going all-in on EV's, not hybrids, not fuel cells. That's not the perfect formula either, but it's far better than FCA. They're anticipating the future, and adapting towards it. In essence, GM is Netflix, while FCA is Blockbuster. Both had very similar business strategies 20 years ago. Both took very different paths later on. Look where they are today.
Both companies are taking a gamble, but GM is taking a gamble on the future, while FCA is taking a gamble on the past. And for all we know about what is likely coming, GM looks to come out on top here. Just my opinion.