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Should the Hummer Family Expand Down Market?

  • Yes, the more, the merrier! Keeps the Hummer sub-brand competitive

  • No, Hummer should be big and pricey, a flagship vehicle for GMC

  • Maybe, but it depends on the success of the full-size Hummer EV

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Lincoln MKZ AWD, Pontiac Firebird Trans Am
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Discussion Starter · #1 ·

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Absolutely yes. This newest Hummer is simply too expensive for many people yet GM is building a desirable brand again. Many people will aspire to own the newest Hummer.

But I think GM should make the new smaller Hummer more of a Jeep Wrangler rival in terms of capability. GM's Jeep if you will.
 

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It would be silly for GM not to make a smaller EV to try and corner the market on electric off-roaders. They can beat Jeep and Ford before they can make electric Wranglers and Broncos.

You don't bring back a name like this to limit it to two models. Expand lineup but keep it under the GMC umbrella.
 

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Lincoln MKZ AWD, Pontiac Firebird Trans Am
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Discussion Starter · #4 ·
It would be silly for GM not to make a smaller EV to try and corner the market on electric off-roaders. They can beat Jeep and Ford before they can make electric Wranglers and Broncos.

You don't bring back a name like this to limit it to two models. Expand lineup but keep it under the GMC umbrella.
Perfectly said, exactly my thoughts!
 
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