A great place to start is to poke around the Lightning reservation tracker. It's got a ton of data about what spec folks are ordering and what vehicles they're replacing.
www.lightningowners.com
There's also just a bunch of complaining about how long they've all had to wait
Interestingly, Ford says 70% of its customers are new to both the brand and to trucks, which doesn't seem to jibe with the data in the reservation tracker (though that's obviously a subsection of the total orders). I do wonder though if Ford is getting creative with the counting so as to make the Lightning look like more of a conquest vehicle rather than something that's cannibalizing ICE F-150 sales.
www.lightningowners.com
The Ford F-150 Lightning Reservation Tracking List
Now that the 2022 Ford F-150 Lightning is available to pre-order, it is time to organize a new list where everyone can share their order. As vehicles reach production, we will be able to see as a community which configurations reach pre-order holders first, and which configurations are built...
Interestingly, Ford says 70% of its customers are new to both the brand and to trucks, which doesn't seem to jibe with the data in the reservation tracker (though that's obviously a subsection of the total orders). I do wonder though if Ford is getting creative with the counting so as to make the Lightning look like more of a conquest vehicle rather than something that's cannibalizing ICE F-150 sales.
Ford CEO Says 70% Of Lightning Customers New To Brand...
Ford is bringing a lot of new customers over thanks to the Lightning. Ford CEO Jim Farley told Automotive News that 70% of Lightning customers are new to Ford and trucks in general. Farley also said that 80% of Lightning reservations are expected to convert to actual sales. Example, if...