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George always dishes up unique interviews.

GM's ambitions for the Cadillac Celestiq are even loftier than I imagined. Directly compete with RR/Bentley. Never say "no" for to a customization request. Just quote 'how long' and 'how much'. This will require completely overhauling the Cadillac dealerships expected to provide the sales/service experience the Celestiq's target market will expect.
 

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4,025 Posts

George always dishes up unique interviews.

GM's ambitions for the Cadillac Celestiq are even loftier than I imagined. Directly compete with RR/Bentley. Never say "no" for to a customization request. Just quote 'how long' and 'how much'. This will require completely overhauling the Cadillac dealerships expected to provide the sales/service experience the Celestiq's target market will expect.
Great insight.
 
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