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Really cool article from Jalopnik that explores the design themes and inspiration of the Hummer EV. Spoiler: there are a ton of references to the Apollo landings on the moon, as the general theme was lunar. Very interesting read!

Let's Take A Deeper Look At The Design Of The 2022 GMC Hummer EV
50 years later and I have far more computing power in the phone in my pocket than NASA Space Program in 1970.....and we have never been back to the moon. We were never there ....Hummer stop with this Moon Landing BS....sell the truck.
Get Rid of the Honda Ridgeline rear pillar....dont need that for aerodynamics. Look at the Renderings without the stupid Sail Pillar.... Wake up, they look way better and are true to hummer history.
You missed so much on this truck. Take a look at Ford Bronco release, they have a vehicle showing all the aftermarket products so you can custom order it to your personal spec. Hummer designer didn't even talk about a winch or overloading in his recent interview. One color for the first release? come on.
350 Miles....300 real world..... come on.

$112k for first release? Come on. Who is your target customer? Your not going to get the G Wagon/Range Rover crowd, they are too much into name brand. People who love the Tesla truck are another breed. Your customers are High End Ram/Ford/GMC drivers that want to go electric. I may be speaking for myself but I won't pay that much for a 1st Generation that needs to get all the bugs worked out, crappy range, and technology changing so rapidly, depreciation could be substantial in a couple years. I will pay $100K for a truck that is loaded with everything I want and needs nothing after that and can get a 7 year extended warranty.

We have not even felt the wrath of the response to Covid 19. Wait till all the "free money" stops flowing. There will be a lot of business owners that could have bought this truck, no longer in a position to buy this truck.

Hummer team....give your head a shake...and listen to the people in your target audience.
 

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50 years later and I have far more computing power in the phone in my pocket than NASA Space Program in 1970.....and we have never been back to the moon. We were never there ....Hummer stop with this Moon Landing BS....sell the truck.
Oh come on man, why such a downer? This is a cool design language and expression...and yes, we were on the moon. Don't start that here haha.

Get Rid of the Honda Ridgeline rear pillar....dont need that for aerodynamics. Look at the Renderings without the stupid Sail Pillar.... Wake up, they look way better and are true to hummer history.
The C-pillar sail is NOT for aero purposes, my friend...it's structural. It's required to maintain rigidity with the open-air roof. It's also useful for torsional rigidity off-road. It's not for looks.

You missed so much on this truck. Take a look at Ford Bronco release, they have a vehicle showing all the aftermarket products so you can custom order it to your personal spec. Hummer designer didn't even talk about a winch or overloading in his recent interview. One color for the first release? come on.
You have to know where to look...they have announced nearly 200 accessories for the Hummer, plus tons of auxiliary inputs for light bars, winches, etc.

350 Miles....300 real world..... come on.
That's the base range for the top line, GM sandbagged it to make sure they weren't misleading. They initially expected 400 miles of range, and I expect official numbers to be around there. For a vehicle this massive, that's incredible. And there's no indication the "real world" numbers will be less.

$112k for first release? Come on. Who is your target customer? Your not going to get the G Wagon/Range Rover crowd, they are too much into name brand. People who love the Tesla truck are another breed. Your customers are High End Ram/Ford/GMC drivers that want to go electric. I may be speaking for myself but I won't pay that much for a 1st Generation that needs to get all the bugs worked out, crappy range, and technology changing so rapidly, depreciation could be substantial in a couple years. I will pay $100K for a truck that is loaded with everything I want and needs nothing after that and can get a 7 year extended warranty.
Again, @vancouverthunder...I don't think you understand the purpose nor the target demographics for this truck. The purpose is to be a halo vehicle that is a monster offroad and makes GM big profits to use in developing more down-market offerings, like the upcoming Silverado EV. Maybe that truck will be more your speed. Or maybe you'd be better served with a Sierra 2500 Denali. The target demographic includes high-end Silverado/Sierra/Ram/F-150 buyers, of course, but also Land Rover/G Wagon/Land Cruiser/Cybertruck buyers. These people, contrary to what you may think, are very eager to visit new brands...if they're electric. Because electric is cooler than gas dinosaurs right now. It's perfect for image people. And honestly, there are plenty of high-end Wrangler/Bronco buyers who want one of these, I've seen it all over Facebook. If Jeep or Ford made $100k Wranglers or Broncos, they'd buy one. The demographic that wants this truck is FAR more diverse than you give credit for.

We have not even felt the wrath of the response to Covid 19. Wait till all the "free money" stops flowing. There will be a lot of business owners that could have bought this truck, no longer in a position to buy this truck.

Hummer team....give your head a shake...and listen to the people in your target audience.
Maybe. But as a high-end vehicle, this will be effected by contracting markets the LEAST. The people who can afford this now will be able to afford it then. If anything, it's vehicles like the Bronco that will suffer most, because people in that demographic will tighten their purse strings far faster than people buying the Hummer EV.
 
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