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Is GM Working On A Corvette-Branded SUV?

1410 Views 7 Replies 4 Participants Last post by Oakwood, Jan 21, 2021

AllTerrain

Discussion Starter · Jan 18, 2021

General Motors is “working on several Corvette-brand concept vehicles to target a wider range of buyers" with the goal to “blend Corvette’s reputation for high-performance driving and rakish style with creature comforts such as more interior room and storage.” According to statements shared at the Consumer Electronics Show (CES) recently.
Those last words could be hinting at an upcoming Corvette SUV.

Corvette SUV Rendering

Tire Wheel Automotive design Vehicle Automotive exterior

Automotive design Vehicle Land vehicle Car Red

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Tom E-Tron

· #2 · Jan 18, 2021

AllTerrain said:
General Motors is “working on several Corvette-brand concept vehicles to target a wider range of buyers" with the goal to “blend Corvette’s reputation for high-performance driving and rakish style with creature comforts such as more interior room and storage.” According to statements shared at the Consumer Electronics Show (CES) recently.
Those last words could be hinting at an upcoming Corvette SUV.

Corvette SUV Rendering
View attachment 534 View attachment 535

I am not a fan... Stick with the Buick Enspire, and give it performance handling / brakes. A nose like this rendering with horrible aerodynamics just makes for a bad EV.

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AllTerrain

Discussion Starter · #3 · Jan 18, 2021

Tom E-Tron said:
I am not a fan... Stick with the Buick Enspire, and give it performance handling / brakes. A nose like this rendering with horrible aerodynamics just makes for a bad EV.

You might not be far off.
In the GM teaser it looks closer to the Enspire concept than anything that should have a bowtie on it.

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Tom E-Tron

· #4 · Jan 18, 2021

AllTerrain said:
You might not be far off.
In the GM teaser it looks closer to the Enspire concept than anything that should have a bowtie on it.
View attachment 538
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I think GM has to re-brand Buick in the USA, as sales are slow, and the brand does not have a strong focused identity, I had previously thought GM wanted to brand Buick to go after Lexus, but I think Lexus in an EV age is just as lost as Buick. With an EV powertrain performance driving is not hard to achieve, as you don't need some massive technical (expensive) engine and drivetrain to make it work, could Buick be focused towards BMW / Porsche? Enspire an X5 / Macan competitor? I think that is possible... It seems like GM is going for ultimate lux with Cadillac, so Buick the performance - mid lux brand?

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Oakwood

· #5 · Jan 19, 2021

It seemed like it was bound to happen after Ford revealed the Mach-E and even the Bronco. Turning iconic models into sub brands.

For Buick, I agree with @Tom E-Tron, it needs more attention to performance so they can be better slotted between Chevy and Cadillac. They need a bigger identity rather than just being around because they're popular in China.

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Tom E-Tron

· #6 · Jan 19, 2021

Oakwood said:
It seemed like it was bound to happen after Ford revealed the Mach-E and even the Bronco. Turning iconic models into sub brands.

For Buick, I agree with @Tom E-Tron, it needs more attention to performance so they can be better slotted between Chevy and Cadillac. They need a bigger identity rather than just being around because they're popular in China.
[/QUOTE

I hope GM does not dilute Corvette, especially when the C8 has so much forward potential.

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StillHummer

· #7 · Jan 21, 2021

This is a tough one. I've thought about this on and off since the "news" came out, whether accurate or not.

GM has said that the car in the image AllTerrain provided was a Buick, so that isn't a Corvette anything.

As far as a totally different Corvette-inspired EV crossover, I'm not opposed to it at all. But I'd prefer the EV to take inspiration from the Camaro instead of the Corvette.

Buick as a brand is a hard one...I don't know what their identity should be here in North America. If we're being totally honest, the only reason that they're still for sale in NA (literally) is to make sure Chinese sales won't go through the floor. The Chinese won't buy an orphaned brand, they buy Buick because they believe it is quintessentially American. You kill it in America...and China sales are tanking.

I don't know if they should become more sporty. Buick has always been the softer-styled, more comfortable brand with attainable luxury. Cadillac USED to be all about top-end, high-class luxury, until they lost that in the 80's and then pivoted to performance in the 2000's. Problem is, now they want to return to focusing almost exclusively on luxury, even though their performance V sub-brand has incredible value. Should Buick become more sporty when Cadillac becomes more luxury, especially since Buick is known for not being sporty while Cadillac IS known for being sporty?? It's a tough issue for GM.

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Oakwood

· #8 · Jan 21, 2021

StillHummer said:
This is a tough one. I've thought about this on and off since the "news" came out, whether accurate or not.

GM has said that the car in the image AllTerrain provided was a Buick, so that isn't a Corvette anything.

As far as a totally different Corvette-inspired EV crossover, I'm not opposed to it at all. But I'd prefer the EV to take inspiration from the Camaro instead of the Corvette.

Buick as a brand is a hard one...I don't know what their identity should be here in North America. If we're being totally honest, the only reason that they're still for sale in NA (literally) is to make sure Chinese sales won't go through the floor. The Chinese won't buy an orphaned brand, they buy Buick because they believe it is quintessentially American. You kill it in America...and China sales are tanking.

I don't know if they should become more sporty. Buick has always been the softer-styled, more comfortable brand with attainable luxury. Cadillac USED to be all about top-end, high-class luxury, until they lost that in the 80's and then pivoted to performance in the 2000's. Problem is, now they want to return to focusing almost exclusively on luxury, even though their performance V sub-brand has incredible value. Should Buick become more sporty when Cadillac becomes more luxury, especially since Buick is known for not being sporty while Cadillac IS known for being sporty?? It's a tough issue for GM.

If they make the Blazer look even more like a Camaro that could be the compromise here for Chevy. Give it the Camaro name and then use the Blazer name for a proper off-roader to fight Jeep and Bronco.

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