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Hey HummerChat family, hope you all are well!

So some news recently came out about the reveal of the new Hummer EV twins. The information came from Ken Morris, vice president of electric and autonomous vehicles at GM, during a phone conference with the media. Here's some excerpts:

- "We're absolutely on time with executing both those products," Morris said (of the Hummers and Cadillac Lyriq crossover).

- Morris even said one vehicle's development cycle has actually been pulled forward based on how well everything is going (though he didn't say which one...interesting).

- While he wouldn't mention any specific reveal dates, Morris said both the Hummer and Lyriq will debut "definitely this year, but I'm hoping sooner than later."

- Here's the real news: "if the coronavirus situation continues the way it has for the last couple months, GM will not be able to unveil these new, all-electric vehicles the way it normally would, either at an auto show or an invite-only event (hence the Lyriq's earlier cancellation). 'I think we're going to have to come up with something more digital,' Morris said. That could be disappointing for media, since to really appreciate a vehicle you have to see it in the flesh, but time will tell what the automaker ultimately does." Also, from MT, "Morris said GM wants to reveal the Hummer in a manner befitting the importance of the truck, but no date has been set as they figure out how to do a more digital event. It will definitely be this year, he said."

So while production is still on schedule (as @JimsH3 posted about a week ago), it seems the GM team is trying to find a way to reveal the Hummer online, while still trying to make it a major event. That'll likely mean some media there, but minimal. This way, they can take pictures and ask questions, but the rest of us can still see it live. Great news!

Here's the links:


 

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Registered
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80 Posts
Hey HummerChat family, hope you all are well!

So some news recently came out about the reveal of the new Hummer EV twins. The information came from Ken Morris, vice president of electric and autonomous vehicles at GM, during a phone conference with the media. Here's some excerpts:

- "We're absolutely on time with executing both those products," Morris said (of the Hummers and Cadillac Lyriq crossover).

- Morris even said one vehicle's development cycle has actually been pulled forward based on how well everything is going (though he didn't say which one...interesting).

- While he wouldn't mention any specific reveal dates, Morris said both the Hummer and Lyriq will debut "definitely this year, but I'm hoping sooner than later."

- Here's the real news: "if the coronavirus situation continues the way it has for the last couple months, GM will not be able to unveil these new, all-electric vehicles the way it normally would, either at an auto show or an invite-only event (hence the Lyriq's earlier cancellation). 'I think we're going to have to come up with something more digital,' Morris said. That could be disappointing for media, since to really appreciate a vehicle you have to see it in the flesh, but time will tell what the automaker ultimately does." Also, from MT, "Morris said GM wants to reveal the Hummer in a manner befitting the importance of the truck, but no date has been set as they figure out how to do a more digital event. It will definitely be this year, he said."

So while production is still on schedule (as @JimsH3 posted about a week ago), it seems the GM team is trying to find a way to reveal the Hummer online, while still trying to make it a major event. That'll likely mean some media there, but minimal. This way, they can take pictures and ask questions, but the rest of us can still see it live. Great news!

Here's the links:


I'm sure GM is going to come up with some elaborate set design to showcase the Hummer for a digital reveal. They should do a livestream of it driving around a course and getting nice and muddy.
 
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