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We were all wondering what the hell happened on the night of the reveal with the reservations...why could no one get a reservation prior to 9pm? What happened?

It's all here, documented for you to see what actually happened. Additionally (and interestingly), GM Trucks estimates that there were 25,000 Edition One reservations. They also quote someone who estimates 77,000. I have no idea where they got these numbers, but that's WAY more than the 1,000 I initially thought. GMC needs to get on this and give us a number!

 

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We were all wondering what the hell happened on the night of the reveal with the reservations...why could no one get a reservation prior to 9pm? What happened?

It's all here, documented for you to see what actually happened. Additionally (and interestingly), GM Trucks estimates that there were 25,000 Edition One reservations. They also quote someone who estimates 77,000. I have no idea where they got these numbers, but that's WAY more than the 1,000 I initially thought. GMC needs to get on this and give us a number!

Wow, I do not think there will be 25K, My guess is 2-7K Edition 1 HummerEV's will be built and sold.

My Logic, First this is intended to be a Halo vehicle and not a high production project. Starting production slow can increase excitement and demand for the product. My dealer also told me the dealership has to buy one and keep it in the showroom. He also told me there would not be many initially (order quickly) when I talked to him last week. Also GM's battery factory in Lordstown, OH will not be up and producing until mid 2022, so they will have to buy the initial battery cells from one of LG Chem's other facilities which will be $$$, and likely production constrained as LG has quite a few other customers they are trying to take care of. GM will also at the same time be launching the new Bolt, and Bolt EUV which will be gobbling up cell production. GM can afford to overpay for the initial batteries in the Edition 1, but not for the later, and higher production models. In my opinion I think GM plans for the Hummer SUT to be a 10-15K per year project at full production, and the future Hummer SUV maybe a bit bigger business at 25K annually. That makes the program similar to Corvette in terms of volume. I have heard there is a more mainstream P/U and SUV program coming later, 2023-2024, and those will see higher volumes as the production system comes up to speed, and battery cost drops. GM is not going to run their EV program like Tesla did the first 10 years and lose $$ to gain volume, so they will keep the prices as high as they can, for as long as they can. They do not want to flood the market and get ahead of demand for a few years. I think GM will also want to send as many as possible to ZEV states as those credits are valuable. Just my opinion...
 

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Discussion Starter #5
Wow, I do not think there will be 25K, My guess is 2-7K Edition 1 HummerEV's will be built and sold.

My Logic, First this is intended to be a Halo vehicle and not a high production project. Starting production slow can increase excitement and demand for the product. My dealer also told me the dealership has to buy one and keep it in the showroom. He also told me there would not be many initially (order quickly) when I talked to him last week. Also GM's battery factory in Lordstown, OH will not be up and producing until mid 2022, so they will have to buy the initial battery cells from one of LG Chem's other facilities which will be $$$, and likely production constrained as LG has quite a few other customers they are trying to take care of. GM will also at the same time be launching the new Bolt, and Bolt EUV which will be gobbling up cell production. GM can afford to overpay for the initial batteries in the Edition 1, but not for the later, and higher production models. In my opinion I think GM plans for the Hummer SUT to be a 10-15K per year project at full production, and the future Hummer SUV maybe a bit bigger business at 25K annually. That makes the program similar to Corvette in terms of volume. I have heard there is a more mainstream P/U and SUV program coming later, 2023-2024, and those will see higher volumes as the production system comes up to speed, and battery cost drops. GM is not going to run their EV program like Tesla did the first 10 years and lose $$ to gain volume, so they will keep the prices as high as they can, for as long as they can. They do not want to flood the market and get ahead of demand for a few years. I think GM will also want to send as many as possible to ZEV states as those credits are valuable. Just my opinion...
Excellent points Tom, I think you're dead on. I initially heard 1,000 Edition One's, but that was so low I figured there's no way GM would be that stupid. But you're exactly right on Lordstown, which makes me thing that the Edition One's have to be limited to MAX 5,000 units. I think that's about what we can expect the run to be. Hope GMC comes out and definitively says the amount sooner rather than later.

Your estimates on yearly production for both the SUT and SUV variants (once production ramps up) seems pretty solid too.
 

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Excellent points Tom, I think you're dead on. I initially heard 1,000 Edition One's, but that was so low I figured there's no way GM would be that stupid. But you're exactly right on Lordstown, which makes me thing that the Edition One's have to be limited to MAX 5,000 units. I think that's about what we can expect the run to be. Hope GMC comes out and definitively says the amount sooner rather than later.

Your estimates on yearly production for both the SUT and SUV variants (once production ramps up) seems pretty solid too.
I am sure the # question will be asked on the earnings conference call in a couple weeks, as a GM investor I will be listening in and post if I learn anything new.
 

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Has anyone received a confirmation email after a successful reservation? They claimed in 48 hours we should receive an email confirmation.
 

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Odd I received a confirmation number during the reservation confirmation but haven’t heard from the dealer or gm. I reached out to the salesmen I have used at the dealer. They checked on my id number and Said they can see my reservation and that I am good to go for now though.
 

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Odd I received a confirmation number during the reservation confirmation but haven’t heard from the dealer or gm. I reached out to the salesmen I have used at the dealer. They checked on my id number and Said they can see my reservation and that I am good to go for now though.
Glad to hear that everything went through the system, at the least. Also, welcome to the forums, @jordan572!

What trim level did you reserve?
 
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