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GM warns dealers regarding mark ups

2204 Views 5 Replies 5 Participants Last post by  ballinlea
GM allegedly sent a letter to dealers threatening to take action against those marking up. Glad to hear this garbage may stop soon.
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Yes, Ford did the same same with their dealers on the Bronco. Hasn鈥檛 stopped them from marking them up $20-50K anyway. 馃槨
I remember being at Chevy when the C8 was coming out. The biggest news was the C8 forum had a list of dealers that were charging sticker vs charging over sticker. I thought right then how refreshing that was that we as a consumer could actually put a stop to that or at least slow it down. Now, years later I still see huge $25k-$50k market adjustments on these Corvettes. I don't agree with it one bit and have been fortunate enough so far to only work at a dealership that doesn't believe in them either.

I know everyone always wants to blame the dealerships, but realistically until there is not one person willing to pay over sticker dealers will keep doing it. That list on the forum essentially did nothing it hoped to do as it's still happening. We have not received such a notice here at work about the Hummer pricing, but my hope is with GM backing and enforcing it, dealer markups will come to an end across the board.
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Clearly, my dealer didn't get the memo :ROFLMAO: Also...

Update: GM has confirmed the letter鈥檚 authenticity, which was sent last week.
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Yes, Ford did the same same with their dealers on the Bronco. Hasn鈥檛 stopped them from marking them up $20-50K anyway. 馃槨
Ford knows they totally botched the Bronco reservations鈥. They won鈥檛 admit it, but have being handling the Lightning much differently. Even once invited to order, people can still move their Lightning order to a different dealership and keep their allocation, order status. With the exception of some weighted distribution for ZEV states and the few orders dealerships were allowed to prioritize, orders are being invited off time stamp. Regardless of how many reservations a dealership may have. Dealerships can enter all their pricing online for the customer to configure and place the order. Any orders placed online are considered a contract price as in they can鈥檛 add further markups or other such nonsense later. Some of the real shady dealers have opted to only take orders in person and the general consensus on related forums is not to walk, but to run quickly away from those dealerships.

GM dealerships who bought into the Hummer EV and Lyriq programs already agreed to abide by new pricing structures that mostly eliminate mark-ups. If you have a dealership trying to mark-up your Hummer EV when you go to order it, just call up GM鈥檚 concierge and ask to move to a new dealership and they will move you. The allocation is tied to the customer/order on these, just like Ford is doing with he Lightning. GM鈥檚 message to dealers is pretty simple 鈥 make a fair sale and earn a happy customer or we鈥檒l let the customer move their order to a dealership that will.

Too many laws in effect that protect the dealership鈥檚 ability to set and control pricing. But the big automakers know they have to get this under control as insane markups are hurting their brand reputations. Good dealerships are out there. I鈥檓 getting MSRP with no additional fees on my Hummer EV and knowing the guys at the dealership, they鈥檒l probably have everything ready for me when I come in so paperwork and whatnot takes no more than 15 minutes and they鈥檒l probably buy me lunch too. Assuming I follow through with the Hummer EV... I鈥檓 probably tapping out unless enough people cancel so I can buy Edition 1 this year. Otherwise I鈥檒l wait for the next revision and hope for some more range and better onboard power options and a few other things. Can get my Rivian R1T this summer. Not sure about Ford Lightning鈥. Not wild about pricing and not sure which wave I鈥檒l be in, if I get an invite at all. I have an early reservation but so do 25K other people. I did not reserve a Silverado EV. Going to take the R1T or Lightning and enjoy for a while and revisit the EV truck thing in a few years with the next generation of batteries and tech.
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I have the Lightening on order too (no mark-up) and was told by a dealer the reservation could be switched to a different dealer, didn't know you could do that with GMC, what's the number for GMC Concierge? Mine is charging me $20k over MSRP so if I can save that then happy days.
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