GM is expecting that the Ultifi software platform will generate $20-25 billion in revenue for them by 2030.

They claim that "most new vehicle owners would be willing to pay up to $135 per month for various subscription-based apps and features for their vehicle." That seems like wishful thinking for me but who knows.


GM is hoping to generate massive profit by offering various software-as-a-service products in its vehicles going forward, which will be delivered to customers through its connected Ultifi software platform. The automaker provided a clearer picture of its SaaS strategy in its Q2 2022 earnings report, outlining plans for Ultifi and its various paid connected features to generate up to $25 billion in revenue annually by as early as 2030.

Thanks to this planned in-vehicle app shop, GM expects to generate between $20 billion and $25 billion USD annually via paid software and services. Alan Wexler, GM’s senior VP of innovation and growth, said previously the automaker’s own internal research indicates that most new vehicle owners would be willing to pay up to $135 per month for various subscription-based apps and features for their vehicle.