GM has stated publicly and privately that they are working with dealers to sell EV's at MSRP consistently. I decided to call around on the Lyriq, I called 5 Cadillac dealerships (in 2 states), and not one of them would agree let me reserve a Lyriq at MSRP price. All of them wanted to mark it up or add packages of goods and services I do not need for an extra $5K to $10K. This is a serious problem for GM, and will bite them hard when these cars start deliveries and people realize they are being hit for an extra 5-10K. This is a threat to Cadillac's future as a brand, as if the EV launch goes poorly Cadillac has no future. GM must rein in their dealers, or risk public relations problems they never imagined.
@BigJonEV are you guys marking up the Lyriq?