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GM Considers Adding Midsized Plug-In Pickup to Its Hummer Line
Bloomberg

General Motors Co. is considering adding an electric midsized pickup truck to its lineup of Hummer vehicles, leaning into demand for lower-emissions cars, according to people familiar with the matter.

A smaller, electric Hummer is still a design concept in GM’s California studio, but has a good chance of going into production and is seen as a priority project, said the people, who asked not to be identified because the plans are private.

Hummer is emerging as a key piece of GM’s electric-vehicle strategy. The company has said it’s spending $35 billion to build 30 EVs by 2025. It’s breaking into the market by appealing to high-end customers with pricey EVs from Hummer and Cadillac and offering lower-priced models to fleet buyers, allowing the automaker to build sales volume and manufacturing scale.

GM believes the Hummer brand has great recognition and a strong following, so a smaller Hummer that is still brawny would be a logical extension, the people said. It could also help GM if it decides to bring the Hummer brand to Europe, which the Detroit automaker plans to re-enter by exporting EVs.
 

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A smaller, electric Hummer is still a design concept in GM’s California studio, but has a good chance of going into production and is seen as a priority project, said the people, who asked not to be identified because the plans are private.
Hey @Tom E-Tron, anyone from Bloomberg reach out to you after your comment the other day? :ROFLMAO:
 
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