*** Full Circle - Hummer EV To Be Released During Game 1 of the 2020 World Series ***

StillHummer said:

“We cannot wait to finally reveal the GMC HUMMER EV. We are leaving no stone unturned on reveal day," said Phil Brook, vice president of GMC marketing in a statement. "In terms of audience reach, we anticipate this will be one of the brand’s most ambitious stand-alone campaigns ever."

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"No stone unturned" - AWESOME. Hopefully they mean on Hummer EV details
Happy they did an image with the whole outline lit up

Got some holes to fill in the story with an update. According to the Detroit News, GMC will utilize the following platforms for the Hummer reveal.

For streaming:

• Streaming on Hulu, Roku or Fire TV
• Online streaming on YouTube (also pinned to the GMC website) and Twitter
• Online streaming on Twitch, a service that focuses on streaming video games. GMC has partnered with five top Twitch streamers who will co-stream and share content during the reveal.

For TV ads:

• GMC's 6-minute Hummer EV reveal video will run for 2 minutes and 15 seconds during the commercial break for game one of the World Series on Oct. 20 and during NBC's "The Voice."
• For those who don't see it on Tuesday, GM also purchased airtime to show a shorter version during Thursday Night Football and game two of the World Series.

GM sent out an update on the Detroit-Hamtramck Assembly Plant

GM Marks Progress Toward All-Electric Future with Unveiling of Factory ZERO
Factory ZERO, Detroit-Hamtramck Assembly Center will be entirely dedicated to building EVs
2020-10-16
DETROIT – General Motors today announced its Detroit-Hamtramck Assembly Center will be known as Factory ZERO, reconfigured to an all-electric vehicle assembly plant. The name Factory ZERO reflects the significance of this facility in advancing GM’s zero-crashes, zero-emissions and zero-congestion future. Factory ZERO will be the launchpad for GM’s multi-brand EV strategy. The facility has advanced technology and tooling and was designed with a focus on sustainable manufacturing. The GMC HUMMER EV pickup and the Cruise Origin, a purpose-built electric, self-driving, shared vehicle, and other GM EVs will be built at Factory ZERO. Production of the GMC HUMMER EV pickup will begin in late 2021.

“Factory ZERO is the next battleground in the EV race and will be GM’s flagship assembly plant in our journey to an all-electric future,” said Gerald Johnson, GM executive vice president of Global Manufacturing. “The electric trucks and SUVs that will be built here will help transform GM and the automotive industry.”

GM’s $2.2 billion investment in Factory ZERO, Detroit-Hamtramck Assembly Center for retooling and upgrades will position the facility to build EVs at scale. It represents the single largest investment in a plant in GM history. Once fully operational, the plant will create more than 2,200 good-paying U.S. manufacturing jobs.

Both the upcoming GMC HUMMER EV and the Cruise Origin will be built on GM’s Ultium battery platform. Ultium is flexible enough to build a wide range of EVs — cars, trucks and more — and is the heart of GM’s future EV lineup.

Factory ZERO is being transformed with sustainability in mind. During the plant’s physical transition, concrete waste was repurposed to create temporary roadways. The site also recycled stormwater to reduce discharge costs and offset the cost of potable water. Treated stormwater will be used in cooling towers and the fire suppression system. Recognized by the Wildlife Habitat Council, the site also features a 16.5-acre wildlife habitat and is home to species such as monarchs, foxes and turkeys.

GM is committed to sourcing 100 percent of its U.S. facilities with renewable energy by 2030, and all global facilities by 2040. All DTE-supplied GM facilities in southeast Michigan, including Factory ZERO, will be powered by renewable energy by 2023. The factory also features a 30-kilowatt solar carport and 516-kilowatt ground-mount photovoltaic solar array from DTE.

“This manufacturing plant will be the epitome of GM’s vision by sustainably manufacturing electric and shared autonomous vehicles that can help reduce crashes, emissions and congestion,” said Dane Parker, GM chief sustainability officer.

WATCH THE VIDEO HERE