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Discussion Starter #1 (Edited)
BIG NEWS!

There was a reason that GMC chose October 20th as the reveal date of the Hummer...that's because they have purchased commercial airtime to air a short film showcasing the reborn Hummer that night during Game 1 of the 2020 World Series. They've also purchased airtime to air the same video during the first episode of the new season of NBC's "The Voice" that same night.

There will be additional platforms beyond the World Series and The Voice showing these short films that will be disclosed at a later date. The full reveal event will take place on GMC's YouTube page at 8pm.

“We cannot wait to finally reveal the GMC HUMMER EV. We are leaving no stone unturned on reveal day," said Phil Brook, vice president of GMC marketing in a statement. "In terms of audience reach, we anticipate this will be one of the brand’s most ambitious stand-alone campaigns ever."

It's also worth noting that the short film will be aired across numerous commercial breaks of the World Series and The Voice, i.e. it won't just be one video, but a sequence of short ads that link together as the night goes on.

What started during the Super Bowl will end up in the World Series...this is incredible! The viewing audience has now expanded by tens of millions outside the people who were already going to watch the reveal online. This is a MASSIVE advertising effort.

Here's the link:

 

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“We cannot wait to finally reveal the GMC HUMMER EV. We are leaving no stone unturned on reveal day," said Phil Brook, vice president of GMC marketing in a statement. "In terms of audience reach, we anticipate this will be one of the brand’s most ambitious stand-alone campaigns ever."
"No stone unturned" - AWESOME. Hopefully they mean on Hummer EV details :)
Happy they did an image with the whole outline lit up
182
 

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Discussion Starter #10
Got some holes to fill in the story with an update. According to the Detroit News, GMC will utilize the following platforms for the Hummer reveal.

For streaming:

  • Streaming on Hulu, Roku or Fire TV
  • Online streaming on YouTube (also pinned to the GMC website) and Twitter
  • Online streaming on Twitch, a service that focuses on streaming video games. GMC has partnered with five top Twitch streamers who will co-stream and share content during the reveal.
For TV ads:

  • GMC's 6-minute Hummer EV reveal video will run for 2 minutes and 15 seconds during the commercial break for game one of the World Series on Oct. 20 and during NBC's "The Voice."
  • For those who don't see it on Tuesday, GM also purchased airtime to show a shorter version during Thursday Night Football and game two of the World Series.
 

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For TV ads:

  • GMC's 6-minute Hummer EV reveal video will run for 2 minutes and 15 seconds during the commercial break for game one of the World Series on Oct. 20 and during NBC's "The Voice."
  • For those who don't see it on Tuesday, GM also purchased airtime to show a shorter version during Thursday Night Football and game two of the World Series.
Hopefully they do something longer than 6 minutes for all the stuff they've gotta show!
 

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Discussion Starter #12
Hopefully they do something longer than 6 minutes for all the stuff they've gotta show!
From what I understood, that 6 minute mark is for the TV and streaming reveals...the actual reveal is going to be far longer. Hell, the Lyriq reveal was almost an hour lol. I think they just poorly worded the article - the standard reveal video that uses the "short film" format will be 6 minutes (and will be available on gmc.com after the full reveal livestream), but the 2 minute version will be aired during commercial breaks.

So three total formats: livestream, full short film ad, condensed short film ad.
 

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How long until you think the reservation site will crash? When I reserved my cybertruck during the livestream the site was crashing left and right lol. More importantly, I'm hoping reservations open up right at 8
 

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How long until you think the reservation site will crash? When I reserved my cybertruck during the livestream the site was crashing left and right lol. More importantly, I'm hoping reservations open up right at 8
That's a good question. I think the reservations open up right at 8pm, but my guess is peak traffic won't hit until a little later. If I were you, I'd hop on right at 8, do as quick of an overview of the model range as you can, and reserve one asap haha. It's going to be a virtual fistfight to get a spot
 

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Discussion Starter #15
Further update, via CNBC:

"General Motors is launching a splashy new ad blitz next week for the global debut of its all-electric GMC Hummer in an attempt to reach 80% of U.S. adults.

The vehicle will be unveiled Tuesday during the World Series, “The Voice” and across a barrage of social media and streaming platforms

The estimated viewership – roughly 255 million people based on U.S. Census data – would be equal to more than two Super Bowl broadcasts, according to Nielsen
."

80% of US adults are expected to see this ad campaign. Holy moley.

 

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GM sent out an update on the Detroit-Hamtramck Assembly Plant

GM Marks Progress Toward All-Electric Future with Unveiling of Factory ZERO
Factory ZERO, Detroit-Hamtramck Assembly Center will be entirely dedicated to building EVs
2020-10-16
DETROIT – General Motors today announced its Detroit-Hamtramck Assembly Center will be known as Factory ZERO, reconfigured to an all-electric vehicle assembly plant. The name Factory ZERO reflects the significance of this facility in advancing GM’s zero-crashes, zero-emissions and zero-congestion future. Factory ZERO will be the launchpad for GM’s multi-brand EV strategy. The facility has advanced technology and tooling and was designed with a focus on sustainable manufacturing. The GMC HUMMER EV pickup and the Cruise Origin, a purpose-built electric, self-driving, shared vehicle, and other GM EVs will be built at Factory ZERO. Production of the GMC HUMMER EV pickup will begin in late 2021.

“Factory ZERO is the next battleground in the EV race and will be GM’s flagship assembly plant in our journey to an all-electric future,” said Gerald Johnson, GM executive vice president of Global Manufacturing. “The electric trucks and SUVs that will be built here will help transform GM and the automotive industry.”

GM’s $2.2 billion investment in Factory ZERO, Detroit-Hamtramck Assembly Center for retooling and upgrades will position the facility to build EVs at scale. It represents the single largest investment in a plant in GM history. Once fully operational, the plant will create more than 2,200 good-paying U.S. manufacturing jobs.

Both the upcoming GMC HUMMER EV and the Cruise Origin will be built on GM’s Ultium battery platform. Ultium is flexible enough to build a wide range of EVs — cars, trucks and more — and is the heart of GM’s future EV lineup.

Factory ZERO is being transformed with sustainability in mind. During the plant’s physical transition, concrete waste was repurposed to create temporary roadways. The site also recycled stormwater to reduce discharge costs and offset the cost of potable water. Treated stormwater will be used in cooling towers and the fire suppression system. Recognized by the Wildlife Habitat Council, the site also features a 16.5-acre wildlife habitat and is home to species such as monarchs, foxes and turkeys.

GM is committed to sourcing 100 percent of its U.S. facilities with renewable energy by 2030, and all global facilities by 2040. All DTE-supplied GM facilities in southeast Michigan, including Factory ZERO, will be powered by renewable energy by 2023. The factory also features a 30-kilowatt solar carport and 516-kilowatt ground-mount photovoltaic solar array from DTE.

“This manufacturing plant will be the epitome of GM’s vision by sustainably manufacturing electric and shared autonomous vehicles that can help reduce crashes, emissions and congestion,” said Dane Parker, GM chief sustainability officer.

WATCH THE VIDEO HERE
 

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How long until you think the reservation site will crash? When I reserved my cybertruck during the livestream the site was crashing left and right lol. More importantly, I'm hoping reservations open up right at 8
I think it's going to happen pretty quickly. Once that commercial airs during the world series the floodgates will open.
 

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Discussion Starter #18
I think it's going to happen pretty quickly. Once that commercial airs during the world series the floodgates will open.
Nice profile pic, Jim! I assume that bad boy is yours?
 

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I'm going to keep refreshing starting at 7pm....my goal is to get reservation #1 :)
So how are you going to go about this, Luke? I imagine that you're going to have to go through a TON of info on all four trims as soon as they come out...are you just going to shoot for a specific trim, and stick with it regardless of all the unknown details? Are you shooting straight for the Edition One? I'm curious.
 
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