GM isn't in a bad spot, they have announced the Silverado EV and their customer base will wait a bit. In some ways it puts them in position to launch with updated batteries and ensure they have better range. They will have to match closely on base features and price and I bet Silverado EV will have a < $40K base configuration as well. I need a new truck relatively soon, within the next year, so I can't wait for Silverado.
The reality is I’m probably spending $85 to $120 K on a new truck and it’s going to be which one gives me the best combination of features I want. Hummer EV, Lightning or Cybertruck. None are perfect, none have all the features I want. Ultimately, I want the Hummer EV with a 6ft bed, 3000lb cargo capacity and 12,000lb tow capacity, 400+ mile range while towing a 6000lb trailer. Might have to spend less now on the Ford and be happy waiting for round 2 of the EV trucks to truly deliver.
Ford’s smaller battery setup within the frame was a reasonable compromise to range for price and to facilitate simple transition of the F-150 body. And hey, they can still mount a spare in the usual spot.