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Discussion Starter · #1 ·
This is a good add by Ford, GM needs to have this feature available in all EV's by 2023... This is one of those features that will pull conquest sales. This is just a software thing, does not require any additional hardware in the car. This would be a good subscription service...

 

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Hmm I can see this feature being added, but I think GM might limit it to ACC/Super Cruise equipped vehicles, if they add it at all.
Ya fair point, but I assume all vehicles going forward of 2023 will be Super cruise capable, reason being, if people do not buy it up front, the hardware does not cost much, and can be activated later as a high margin subscription.

Like tesla, puts the autopilot and FSD hardware in all cars, then sells you software upgrades
 

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Ya fair point, but I assume all vehicles going forward of 2023 will be Super cruise capable, reason being, if people do not buy it up front, the hardware does not cost much, and can be activated later as a high margin subscription.

Like tesla, puts the autopilot and FSD hardware in all cars, then sells you software upgrades
This is the way it's all going. Unfortunately. Adding bells and whistles and tech features used to be lucrative in itself for automakers. But now everyone just expects cars to have a lot of this stuff and most of the tech is relatively inexpensive. It's more efficient and cheaper for the automakers to put it in all the cars rather than micro-manage a number of different configurations on the production line. Many people will still pay the $$/month to have access to the tech. I do worry that we're going to see some automakers milk this to death, having people subscribe to everything including heated seats and steering wheel, remote start, etc.. And even if the original owner does not subscribe to all the features, the hardware is present which elevates potential resale value and the next owner could subscribe, perpetuating the revenue stream.

I'm hoping some consumer advocacy groups really start going after this, especially in regards to certain features -- IMO climate control and safety functionality should not be tied to a subscription. Yet some automakers are already talking about just that. And then to make it all worse, Ford and Toyota both file near-identical patents on nearly the same day for the ability to scan billboards / QR codes on roadside ads, or just using GPS location, to inject advertising into the infotainment display. Seriously? That shouldn't even be legal.
 
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