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F150 Lighting starting at $40K?

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Wow, I just read this online, if true, WOW, bravo Ford... I would imagine forks are stirring around in the Ren Cen to come up with a response...
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My Ford fleet sales guy is saying it's already in their system, but won't talk numbers and such until tomorrow after the embargo is lifted. So he wouldn't confirm for me. I'm betting this is legit.

Some other details leaking, but I'm trying to ignore. Just going to watch the presentation and go from there.
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My Ford fleet sales guy is saying it's already in their system, but won't talk numbers and such until tomorrow after the embargo is lifted. So he wouldn't confirm for me. I'm betting this is legit.

Some other details leaking, but I'm trying to ignore. Just going to watch the presentation and go from there.
230 mile base range and 300 mile in the upgraded model, Huge Frunk, giant vertical touch screen.... Ford is knocking the ball out of the park...
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Could very well be a low range single motor version like the Cyber Truck at that price.
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Could very well be a low range single motor version like the Cyber Truck at that price.
Exactly, they are doing a fleet model, 230 miles and $40K, and an upgraded model from $53K

Amazing, same price as a Tesla Model 3 Short Range Plus

Pictures look great... You can find them if you search...
That price point is below the Mach E, which is quite surprising, because the battery would have to be larger in the truck.
That price point is below the Mach E, which is quite surprising, because the battery would have to be larger in the truck.
Confirmed the price... Ford Nailed it.... Great specs, great truck!
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If only they made it in Raptor trim. Honestly, it appears Ford got this right. It’s priced incredibly well. I wonder how many Rivian buyers may re-think their situation and get a Ford.

for the 100 bucks refundable I reserved.
If only they made it in Raptor trim. Honestly, it appears Ford got this right. It’s priced incredibly well. I wonder how many Rivian buyers may re-think their situation and get a Ford.

for the 100 bucks refundable I reserved.
I think Ford got this right too, and looking at what they did, took their already in production aluminum cab and bed (no tooling cost for those parts) and just built a new frame to put under it, where as GM went a different way, tooling an entire unibody structure, new cab, bed, everything... GM is likely spending at least $1B more in tool up cost than Ford on the BT1 project, so the question comes down to what is the production cost difference between GM's and Fords, I am thinking Ford will beat GM there too, Ford kept it simple. Then we come down to weight, Is GM's unibody structure lighter than Fords aluminum body on steel frame? Using the Hummer for reference, I don't think so. Of course the Silverado EV will be much lighter than the Hummer, but will it be 2000 lbs lighter to match the Ford, We will have to wait and see. It is said the Ford weighs 6500 lbs with the 230 mile battery, and <7000 with the long range battery. I am officially worried about GM's BT1 platform now, as GM might have chosen the wrong path to an EV truck. I think people were up all night last night in GM headquarters trying to reconcile this. GM might have to sell heavier, less efficient trucks with more range, as they have more space for batteries, but sadly, Ford has a larger cab, and bed, and for fleet customers it will all come down to efficiency (which Tesla will likely be the winner of). Its GM's move now, I am excited to hear about the Silverado EV, and hope GM's strategy is a winner, but I am skeptical.

I do not think Ford will build an off road version of the lightning, at least not until there is a step change in battery tech, as the range would just be too low.

Rivian buyers are lifestyle buyers, and the Ford will not be $40K if you start checking the option boxes, It will quickly get to $60K or more. The platinum trim with all the options is said to run $90K on the Ford.
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Wow, I just read this online, if true, WOW, bravo Ford... I would imagine forks are stirring around in the Ren Cen to come up with a response...
Yup the entry level F-150 Lightning starts at $39,974 before any federal or state tax credits then the XLT model starts at $52,974.

563 horsepower
775 lb.-ft. of torque
0-60 mph time in the mid-4-second range
Maximum 2,000 pounds of payload in the standard-range model with 18-inch wheels
Maximum 10,000 pounds of available towing capacity on XLT and Lariat trucks with the extended-range battery and Max Trailer Tow Package


DEARBORN, Mich., May 19, 2021 – The truck of the future is here. The F-150 Lightning is the smartest, most innovative truck Ford has ever built. From near instant torque to intelligent towing, seamless connectivity to software updates, plus power for your home, a power frunk and a digital screen that’s larger than any currently offered on a full-size truck – F-150 Lightning is a driving and ownership experience unlike any other.

F-150 Lightning will roll off the line next year at a new high-tech factory using sustainable manufacturing practices at Ford’s storied Rouge complex in Dearborn just outside Detroit.

"For both Ford and the American auto industry, F-150 Lightning represents a defining moment as we progress toward a zero-emissions, digitally connected future,” said Bill Ford, executive chair, Ford Motor Company. “F-Series is America’s best-selling truck for 44 years, the backbone of work across the country, and a trusted icon for generations of customers. Now we are revolutionizing it for a new generation.”

F-150 Lightning is a pillar of the company’s more than $22 billion global electric vehicle plan to lead electrification in areas of strength. Ford is starting with zero-emissions versions of its most popular and best-loved franchises – Mustang, Transit and F-150 – with much more to come in the years ahead.

Wickedly quick off the mark, quiet and smooth, F-150 Lightning delivers a new experience for truck owners at a starting price on par with today’s similarly configured F-150 trucks. The electric platform unlocks new capabilities as well – such as enough energy to power an entire home and a massive lockable frunk with power and charging capabilities to spare. Ford will deploy standard over-the-air software updates – called Ford Power-Up – to improve the technology experience, add new features and fix issues without trips to the dealership.

All this and more is backed by proven Built Ford Tough F-Series durability and capability and the largest public charging network in North America.2 The commercial-oriented entry model starts at $39,974 MSRP3 before any federal or state tax credits, while the mid-series XLT model starts at $52,974 MSRP, offering additional comfort and technology.

“The F-150 Lightning is a massive moment for our Ford team. America’s No. 1 auto brand is going zero emissions with America’s favorite vehicle. It’s quicker than a Raptor, with standard 4x4 and independent rear suspension; a power frunk, enough juice to run your house for three days or power an awesome tailgate; and it will forever improve with over-the-air updates,” said Ford President and CEO Jim Farley. “It will be built at the Rouge factory, where Henry Ford changed the world and my grandfather punched in every day. F-150 Lightning represents all that our country can do when we push for progress.”

F-150 Lightning targets 563 horsepower, 775 lb.-ft. of near instantaneous torque4 – more than any F-150 ever – and a 0-60 mph time in the mid-4-second range when equipped with an extended-range battery, based on typical industry methodology. F-150 Lightning targets a maximum 2,000 pounds of payload in the standard-range model with 18-inch wheels, and a maximum 10,000 pounds of available towing capacity on XLT and Lariat trucks with the extended-range battery and Max Trailer Tow Package. The low center of gravity brings even more confident handling whether traveling along rain-slicked roads or through sand.

“We’re not here to make an electric truck for the few – Ford is committed to building one that solves real problems for real people,” said Kumar Galhotra, Ford president, Americas and International Markets Group, Ford Motor Company. “F-150 Lightning delivers everything we’ve said electric vehicles can offer, plus the capability expected from a Built Ford Tough truck – not just near instant torque but powerful towing and hauling customers can depend on.”

Smart, Connected – And Better Over Time

Packed with intelligent features, F-150 Lightning epitomizes how Ford combines advanced digital technologies with proven engineering know-how to create a truck that’s even smarter and more productive. As part of available Ford Co-Pilot360™ technology, BlueCruise allows for true hands-free driving on more than 100,000 miles of pre-qualified divided highways in the U.S. and Canada – with more Hands-Free Blue Zones to come in the future5.

Another example is available Onboard Scales, which uses the truck’s sensors to estimate payload and tell customers how much they’re hauling. And since payload can impact range, Onboard Scales is integrated with Intelligent Range to help ensure F-150 Lightning gives an accurate estimate of how far you can go. F-150 Lightning debuts available Pro Trailer Hitch Assist, which automatically controls steering, throttle and brake inputs to make hitching trailers even easier.

Also making its F-Series debut on select vehicles is available Phone As A Key. When activated, this allows customers to lock, unlock and start their truck without taking their phone out of their pocket or using a key fob.

All these features and more can get even better over time with Ford Power-Up software updates. These can help improve the performance of F-150 Lightning, deliver quality upgrades, update existing features and add all-new functions and capabilities. The majority of updates will be completed in under two minutes and whenever the customer chooses6.

Advanced Digital Experience

Making its truck debut on F-150 Lightning in the Lariat and Platinum series is SYNC® 4A – a sleek, modern interface supported by a 15.5-inch touch screen and designed to adapt to driver behavior. SYNC 4A employs natural voice control, cloud-connected navigation and wireless access to your favorite services: Apple CarPlay, Android Auto, integrated Amazon Alexa and SYNC AppLink apps.

Elevating the digital experience even further is the 12-inch instrument cluster, featuring a customizable interface that instills confidence by naturally surfacing key information. Animated graphics smoothly relay how the vehicle is performing in hands-free highway driving mode or how well you’re bringing power back to your vehicle through regenerative braking, seamlessly providing relevant information as needed.

“It really is the smartest F-150 we’ve ever made,” said Darren Palmer, general manager, Battery Electric Vehicles, Ford Motor Company. “F-150 Lightning offers an immersive touch screen, giving our customers all the info they want in an instant – a real-time view of where they’re going, what they’re hauling or how much real-world range they’ve got banked. And with Ford Power-Up software updates, the experience is only going to get better.”

Revolutionary Power At Home

Debuting on F-150 Lightning is available Ford Intelligent Backup Power, turning your truck into the ultimate power source for your home. With the ability to offload 9.6 kilowatts of power, Ford Intelligent Backup Power keeps the lights on during an outage while providing security by powering home appliances, security systems and more.

“Whether sheltering during a storm or trying to stay safe in a heat wave, customers can now use their truck to give themselves power when they need it most,” said Ryan O’Gorman, electric vehicle manager, Strategic Partnerships. “F-150 Lightning is built for seamless transitions between charging your vehicle and powering your house when needed – and Ford is the first in the U.S. to offer this capability on an electric truck.”

With Ford Intelligent Backup Power, enabled by the available 80-amp Ford Charge Station Pro and home management system Ford can help install, F-150 Lightning automatically kicks in to power your house. Once power is restored, the truck automatically reverts to charging its battery. Based on an average 30kWh of use per day, F-150 Lightning with extended-range battery provides full-home power for up to three days, or as long as 10 days if power is rationed, with results varying based on energy usage.

In the future, Ford will introduce Ford Intelligent Power, which can use the truck to power homes during high-cost, peak-energy hours while taking advantage of low-cost overnight rates to charge the vehicle in time for your morning drive. This can help save money on electricity that powers your vehicle and home while also taking pressure off the grid in peak usage times.

Ford is also teaming up with the nation's leading solar company, Sunrun, to facilitate easy installation of the 80-amp Ford Charge Station Pro and home integration system. Through this collaboration, customers will also have the opportunity to install solar energy on their home, enabling them to power their household with clean, affordable energy and charge their F-150 Lightning with the power of the sun.

Stay Plugged in on the Road

Power capability is not limited to the home, either. With enhanced Pro Power Onboard, customers can take advantage of built-in electrical outlets to directly power a variety of tools, electronics and appliances away from home. Standard on base trims is 2.4 kilowatts of power with the option for more, while Lariat and Platinum series come standard with 9.6 kilowatts of power – a combination of up to 2.4 kilowatts available through the frunk and up to 7.2 kilowatts through outlets in the cab and bed.

Smart features make power management easier than ever. Customers receive a FordPass notification if their truck’s battery falls below one-third of its total range, and they can even set the truck to stop using Pro Power Onboard if the battery level approaches the distance to the nearest charging station.

All these capabilities are possible thanks to the truck’s powerful next-generation lithium-ion battery. F-150 Lightning offers two options: a standard-range battery targeting 230 miles of EPA-estimated range and an extended-range battery targeting 300 miles of EPA-estimated range7.

Front-Loaded

Under the hood is a versatile, high-tech mega power frunk offering dedicated storage space that’s secure, lockable and easily accessible by a powered open and close system. This spacious area targets 400 liters of volume and 400 pounds of payload – enough to stow two carry-on bags and one checked bag, or two sets of golf clubs.

Cleverly designed with bumper-height clearance, this water-resistant space comes equipped with four electrical outlets, two USB chargers and a drainable floor that can double as a food and beverage container. It can easily power a mobile work site or an epic tailgate. With 2.4 kilowatts of power, there’s enough capability to plug in power tools, TVs, laptops, speakers, crockpots and more.

“The words ‘front trunk’ don’t even begin to describe all the innovation and capability Ford packed into this high-powered space,” said Nancy Reppenhagen, supervisor, Global Feature Process. “It will have customers rethinking what their truck is capable of – and enable the kinds of experiences they never would have thought possible before.”

Built Ford Tough Comes Standard

F-150 Lightning goes through the same tortuous Built Ford Tough testing as all F-Series trucks. The military-grade aluminum alloy body and upgraded frame support the advanced battery, while the first F-Series independent rear suspension and low center of gravity help improve isolation from the road, provide a more stable ride and reduce steering roll – while maintaining the durability and reliability expected from F-150.

“Whether they’re hauling a bed full of firewood through snow or towing a trailer on a road trip, customers need to be able to rely on their truck’s performance,” said Linda Zhang, chief engineer, F-150 Lightning. “This all-electric truck has been engineered with dual in-board motors, which means it can take on rough terrain. Our team of engineers has run the same arduous test regimen our F-150 customers have learned to expect from Ford.”

F-150 Lightning boasts excellent off-road performance, with a 4x4 system featuring four selectable drive modes: Normal, Sport, Off Road and Tow/Haul. Rugged underbody protection keeps the battery safe, with metal skid plates shielding both the battery and inboard motors from tough terrain. The battery itself is secured inside waterproof casing surrounded by crash-absorption protection and has been tested at temperatures as extreme as minus 40 degrees Fahrenheit to ensure Lightning can perform when needed most.

Rigorous endurance testing included running the truck through Iowa Hill, Calif., where it towed massive trailers for long durations up and down steep inclines. As a result, F-150 Lightning sports a state-of-the-art liquid cooling system and powertrain layout that expertly manages heat distribution across the vehicle. Improved cooling systems and components ensure the truck can thrive even in the toughest driving ordeals.

Going Electric, Made Easy

Ford has your back when it comes to charging. Ford is the only automaker to offer an 80-amp charge station as standard equipment, helping customers easily charge an extended-range truck at home. This system takes advantage of the only dual onboard charging system on an electric truck in the industry for even faster home charging. With this, F-150 Lightning adds an average range of 30 miles per charging hour, fully charging an extended-range truck from 15% to 100% percent in about eight hours8.

On the road, customers have seamless access to North America’s largest public charging network through FordPass, with more than 63,000 charging plugs and growing across the U.S. On a 150-kilowatt DC fast charger, extended-range F-150 Lightning is targeted to get up to 54 miles of range in 10 minutes and charge from 15% to 80% percent in about 41 minutes8.

F-150 Lightning takes the guesswork out of when and where to re-charge with FordPass Power My Trip, which identifies charging routes before even starting your journey. In the truck, Intelligent Range accurately calculates range while factoring in weather, traffic, payload, towing weights and more. Cloud-connected navigation on SYNC 4 also identifies public charging locations and prompts owners to charge at convenient points on each drive.

Distinctive, High-Tech Design

F-150 Lightning is undeniably an F-Series truck. Building on the strength of the existing F-150 design DNA, Ford created a truck that epitomizes the toughness people love while adding a distinctly modern, high-tech flair. Key elements include available signature LED lightbars that run across the front and rear, plus three new grille designs that bring a bold new look to a familiar face while maintaining Built Ford Tough authenticity.

F-150 Lightning is the most aerodynamic F-150 ever9, with improvements like newly shaped running boards, a sculpted hood to reduce drag, and grilles that replace air intake holes with a smoother, textured surface. Even more functional design delivers available enhanced 360-degree Zone Lighting, which can light up a specific zone or the entire area around the vehicle.

And F-150 Lightning makes no compromises on space, maintaining the same cab and bed dimensions as its gas counterpart, so it remains capable of accommodating thousands of accessories already available. The available fold-out Interior Work Surface makes working inside the vehicle even easier and more productive, while available Max Recline Seats offer nearly 180 degrees of recline to help customers recharge as needed.

Proudly assembled in America, F-150 Lightning will make use of the new, state-of-the-art Rouge Electric Vehicle Center – which will also be a zero-waste-to-landfill site. Ford is investing $700 million into the historic Rouge Complex, adding 500 new jobs and employing advanced sustainable manufacturing technology to build the truck as part of its commitment to becoming carbon neutral by 2050.

Arriving in spring 2022, F-150 Lightning will be available in four series and two battery options at more than 2,300 EV-certified Ford dealers across the country, with the option for fleet customers to access Ford’s complete ecosystem of connected data and telematics services via Ford Commercial Solutions.

Reserve your spot in line today with a $100 deposit.
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I think Ford hit a home run. My only real concern is towing range. I'm hoping we get all the pricing for options soon, the maxed-out Platinum is supposed to be at $90K or about a $15K premium over the V8 F-150 platinum trimmed out to the max.

Order banks are supposed to open in September -ish. They’re trying for earlier if they can.

I’m wondering how configurable the fleet/work truck version will be? They were supposed to show it on Monday, but the announcement/ countdown page isn’t there on Ford’s site anymore? Weird. Not that I was expecting anything other than their usual lower XL trim level and the option to order without a bed.
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I think Ford hit a home run. My only real concern is towing range. I'm hoping we get all the pricing for options soon, the maxed-out Platinum is supposed to be at $90K or about a $15K premium over the V8 F-150 platinum trimmed out to the max.

Order banks are supposed to open in September -ish. They’re trying for earlier if they can.

I’m wondering how configurable the fleet/work truck version will be? They were supposed to show it on Monday, but the announcement/ countdown page isn’t there on Ford’s site anymore? Weird. Not that I was expecting anything other than their usual lower XL trim level and the option to order without a bed.
The Home Run by Ford just forces GM to step up... this is great time to be the customer...
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NO ONE has anything right until sales are significant. Tesla has been promising 500k vehicles per year since 2014, and only came close in 2020--with lots of defect-laden vehicles and no service / reverse logistics expertise.

Only this year, Ford, GM, BMW, VW--and the 2020 (oops 2021) Olympics intended to be Toyota's coming out party--all claim 20+ EV models in the next few years. Add in the Nios, Rivians, et al. Oh really? No one is shipping anything, there is hopeful-but-sparse charging infrastructure funding, and no more lithium or cobalt mines (messy and environmentally-UNFRIENDLY) needed for battery supply chain....not to mention no circular supply chain to recycle or repurpose batteries.

Until anyone is shipping any of these products, these are all halo positioning. Follow the supply chain on EVs, not the hopes and dreams of would-be-manufacturers. The F-150 EV would be the bomb, if there was enough lithium and cobalt in the world to support the volume of the current gas-powered trucks.
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NO ONE has anything right until sales are significant. Tesla has been promising 500k vehicles per year since 2014, and only came close in 2020--with lots of defect-laden vehicles and no service / reverse logistics expertise.

Only this year, Ford, GM, BMW, VW--and the 2020 (oops 2021) Olympics intended to be Toyota's coming out party--all claim 20+ EV models in the next few years. Add in the Nios, Rivians, et al. Oh really? No one is shipping anything, there is hopeful-but-sparse charging infrastructure funding, and no more lithium or cobalt mines (messy and environmentally-UNFRIENDLY) needed for battery supply chain....not to mention no circular supply chain to recycle or repurpose batteries.

Until anyone is shipping any of these products, these are all halo positioning. Follow the supply chain on EVs, not the hopes and dreams of would-be-manufacturers. The F-150 EV would be the bomb, if there was enough lithium and cobalt in the world to support the volume of the current gas-powered trucks.
Sorry Fellow, you are clearly down on EV's so why waste your time on an EV post, in an EV centered forum? I will not even waste my time to dispute your tired points, but will tell you, EV's are just better than ICE cars for may users, they are more fun and have less Maintenance, which works for me.
@Tom E-Tron I love EVs! I have a Hummer EV3X on order. I am also a supply chain management professor studying raw materials supply for EVs. I just came back to PHX from the Mogollon Rim Road at FS 51 and 300 up North thinking about how the hummer would be awesome on these roads. I also last week was in Nevada at the lithium mine interviewing the management team for an article on lithium and cobalt supply globally. All good. Don't mean to be a debbie downer. My research is intended to enable the adoption and investment in EV and battery/circular supply chain adoption. But the reality right now is...consumers don't realize that EV is not just a consumer choice. It is a supply chain that needs intensive R&D and investment. Let's go, Infrastructure Investment USA!
@Tom E-Tron I love EVs! I have a Hummer EV3X on order. I am also a supply chain management professor studying raw materials supply for EVs. I just came back to PHX from the Mogollon Rim Road at FS 51 and 300 up North thinking about how the hummer would be awesome on these roads. I also last week was in Nevada at the lithium mine interviewing the management team for an article on lithium and cobalt supply globally. All good. Don't mean to be a debbie downer. My research is intended to enable the adoption and investment in EV and battery/circular supply chain adoption. But the reality right now is...consumers don't realize that EV is not just a consumer choice. It is a supply chain that needs intensive R&D and investment.
Of course, it's a mostly new industry, and needs to be built out. I am a consumer though, those things are not my problem. When they find the materials and build the EV, my part is to buy it, and drive it, and then sell it to someone else who will drive it. I also do not worry myself with where the gas came from I pump in my truck, or water that came from my faucet. Some people in the world are working on all those issues, my focus is on what is the best vehicle to buy for my family, which one fills my needs, etc.
Of course, it's a mostly new industry, and needs to be built out. I am a consumer though, those things are not my problem. When they find the materials and build the EV, my part is to buy it, and drive it, and then sell it to someone else who will drive it. I also do not worry myself with where the gas came from I pump in my truck, or water that came from my faucet. Some people in the world are working on all those issues, my focus is on what is the best vehicle to buy for my family, which one fills my needs, etc.
Guess I am one of those guys trying to make the EV supply chain a reality.
GM has some patents on vehicle to grid now. This should help make it competitive with other makers.


Not sure if the Ford just can help with your house or also contribute to the grid as well.
GM has some patents on vehicle to grid now. This should help make it competitive with other makers.


Not sure if the Ford just can help with your house or also contribute to the grid as well.
Not really though. Patents are great and important. But the raw materials and battery process is a completely different story. Cobalt, Lithium, Neodymium-Praseodymium mining. Very ugly and dirty and environmentally un-friendly--China is hoping that Congo and like Belt-and-Road locations are out of sight and out of mind enough for no one to care. The US companies will have to stand and deliver on this supply chain that is counter to the value propoisition of envirnmentally responsible EV business model. We have some work to do on this supply chain, as is the circular supply chain of recylcling an 80% of the batteris vs land fill.
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