Keep your eyes peeled during the Super Bowl, because we might see the first look at the electric Hummer.
According to reports, "GM has purchased hyper-expensive ad time during next month’s Super Bowl," and that the ad(s) will star LeBron James promoting GM's push into electric vehicles.
Now aside from being one of the most well-figures on the planet, LeBron and GM go way back. In 2003 when he was in high school and about to enter the NBA, LeBron's mom bought him a brand new H2 for his 18th birthday.
I'd be surprised if they didn't incorporate this somehow in the ad.
This big Super Bowl move and the $3 Billion GM committed, to producing all-electric trucks and autonomous vehicles, has me way more excited.
For those wondering, here are some key points to watch unfold:
"GM on Monday announced it will invest $3 billion for production of “a variety” of all-electric trucks and SUVs, as well as an autonomous vehicle.
The investment will include $2.2 billion at GM’s Detroit-Hamtramck plant in Michigan — the company’s first plant completely devoted to all-electric vehicles — and $800 million in supplier tooling.
The all-electric truck production is expected to include a Hummer pickup under the GMC brand."
Also, ___
"General Motors on Monday announced it will invest $3 billion for production of “a variety” of all-electric trucks and SUVs, as well as the automaker’s recently unveiled Cruise Origin autonomous vehicle.
The investment will include $2.2 billion at GM’s Detroit-Hamtramck plant in Michigan — the company’s first plant completely devoted to all-electric vehicles — and $800 million in supplier tooling and “other projects related” to the vehicles at several facilities, the automaker said.
“We are truly building the future today,” GM President Mark Reuss said during an event Monday at Detroit-Hamtramck.
The all-electric truck production is expected to include a Hummer pickup under the GMC brand. GM has not confirmed those plans.
Production of GM’s first all-electric pickup is expected to begin in late 2021, according to the company. Production of the Cruise Origin, which GM and its Cruise autonomous vehicle unit unveiled last week in San Francisco, will follow “soon” after.
GM said it expects the Detroit-Hamtramck plant to create more than 2,200 jobs once it’s fully operational.
Detroit-Hamtramck currently builds the Chevrolet Impala and Cadillac CT6. The CT6 is ending production this week, followed by the Impala at the end of next month. The plant will be idled “for several months” beginning at the end of February for retooling." ~ CNBC ___
I already love the new Tahoe and 120% sure GM will easily top that with the new Escalade along with the above mentioned "variety" of electric pickups and SUV's.
There couldn't be a more exciting time to be a GM truck fan than now!
