Totally agree. I definitely think that the Hummer range needs to be more focused at going after more upscale off-roaders, not large family haulers. Direct competition on the SUV side of things would be the Defender, Land Cruiser, R1S, etc. And if you want a less direct but more fun American comparison, you can test it against the Wrangler and Bronco. I think 2 rows is plenty, save the back for gear, maybe an on-board air compressor, etc. Go the Defender route, give it a bunch of cool off-road options. Make it look dedicated to that. Capitalize on that theme and the Hummer name.The GMC Hummer EV as a three-row SUV looks great but with the Escalade and Suburban taking care of that segment for GM, I think a HUMMER EV SUV is better off as something cooler, different and not as mundane. Ideally, it should be an evolution of the Land Cruiser/Wagoneer/Range Rover segment.
On the truck side of the equation, it'll go up against the Cybertruck, Gladiator, and R1T. And in "supertruck" comparisons, throw it up against the near-ready Ram Rebel TRX with the Hellcat and revised 2021 Ford Raptor. Needs to be brawny and capable all-around!