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Dealers in CA with low or no markup

746 Views 10 Replies 6 Participants Last post by  Moneyshot89
Hey all,
Called the Hummer concierge just for the fun of it since i have a 3X reserved and on waitlist for edition one. He said there is good news in that they are churning out hummers in light of the recent battery issues and that my fall of 24 eta may actually come sooner. I then proceeded to ask if and when i should talk to my dealer. He said if i wanted to reach out just a courtesy i could but that it wasn't required. That being said when i called the dealership the person answering was not so friendly. No hummer in stock and we havent got any recently nor do i know when well get another one. (asking just so i can see one in person finally). Then i proceeded to ask him if they expect any markup, and he gave a heavy chuckle, "Yes, there will most certainly be mark ups!" When I asked if he could give an approximation of what to expect he told me it depends on what the mark up is like and if i get the 3x or first edition. To me it sounds like they are gonna charge as much as they can!

Are there any dealers in CA who are planning at selling with little to no markup. I fully expect to pay a few K but i dont plan to sign up with a dealership who cant give me any insight as to how bad they want to empty my pockets.

Concierge made it seem like it wouldn't be an issue to move my dealership at this point and time i just didnt have insight into where to move to. For reference im in the SF bay area.
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My Winter '24 (Jan-Mar) becoming Fall '23 (Oct-Dec) would be nice but I'm not holding my breath at this point.
Several people have posted that they were unable to change dealerships since reservations are now closed. Before, you were able to change dealerships before verification but once verified with a dealership, you were unable to change it. Price should be confirmed at time of verification. My dealership put it in writing via an email.

My dealership in SoCal added $10k. I found other dealerships selling at MSRP later but I already verified so couldn't change.
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agirls is correct there is another recent post from someone who encountered the same thing and when they went to switch dealers they couldn’t. Better lay the groundwork work your dealer that you’ll post about them on social media and tag GM and hope it makes them change their tune
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agirls is correct there is another recent post from someone who encountered the same thing and when they went to switch dealers they couldn’t. Better lay the groundwork work your dealer that you’ll post about them on social media and tag GM and hope it makes them change their tune
Yep, I was told last mo I couldn’t change my dealer for my SUV (dealer group sold the one store I chose after my reservation). I am lucky that the new dealer has been gracious with assisting with the order confirmation and price, as I have heard others are not.
Hey all, Called the Hummer concierge just for the fun of it since i have a 3X reserved and on waitlist for edition one. He said there is good news in that they are churning out hummers in light of the recent battery issues and that my fall of 24 eta may actually come sooner. I then proceeded to ask if and when i should talk to my dealer. He said if i wanted to reach out just a courtesy i could but that it wasn't required. That being said when i called the dealership the person answering was not so friendly. No hummer in stock and we havent got any recently nor do i know when well get another one. (asking just so i can see one in person finally). Then i proceeded to ask him if they expect any markup, and he gave a heavy chuckle, "Yes, there will most certainly be mark ups!" When I asked if he could give an approximation of what to expect he told me it depends on what the mark up is like and if i get the 3x or first edition. To me it sounds like they are gonna charge as much as they can! Are there any dealers in CA who are planning at selling with little to no markup. I fully expect to pay a few K but i dont plan to sign up with a dealership who cant give me any insight as to how bad they want to empty my pockets. Concierge made it seem like it wouldn't be an issue to move my dealership at this point and time i just didnt have insight into where to move to. For reference im in the SF bay area.
In California it is illegal for the dealer to charge a markup. There are many law firms that are recovering the markup from dealers for this. CA Vehicle Code 11713.1(e) states that they must sell it for the advertised price. Given that we reserved it at an advertised price, any markup that isn't related to any features that we added is illegal. I'd state this vehicle code. If they didn't budge, I'd probably pay it because I want my car that I've been waiting for. But I would sue them for lawyer fees, time from work, inconvenience, and the markup. And any other hardship they caused for breaking this law.
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Uh, there are many of us that paid a markup already for the truck. I did.
Uh, there are many of us that paid a markup already for the truck. I did.
I would consult with a lawyer on this. If they take the case on contingency then they are probably legit. Watch for law firms that want money up front. They should look over it to see if they violated the vehicle code and let you know if they can recover your money before signing any papers.
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Almost 100% sure that GMs advertising had small print at the bottom that said “dealer determines actual price” so your thought wouldn’t hold up in court
Almost 100% sure that GMs advertising had small print at the bottom that said “dealer determines actual price” so your thought wouldn’t hold up in court
It will definitely hold up in court even with that statement. Every manufacturer puts that statement because of things such as freight charges, taxes, title, licenses, optional equipment, basic dealer fees, and other options. When a dealer adds a $10,000 markup, this is not only an unreasonable fee but its also outside of the ordinary.

Read California Vehicle Code 11713.1(e), it covers what is legal. The "Advertised" price is the MSRP that has been advertised by GM. The legislation covers all of the expected fees that I mentioned above. Taking on a 10,000 dealer markup is a violation of this legislation.

This is why many law firms are out there fighting this and recovering markups for many people. They continue to do it because they prey on those who don't know the vehicle code, those who believe they can do it, those who don't care, and etc...

I bought my wife a new Benz last year at MSRP after negotiating and had the dealer remove their $15,000 markup.
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Yep called the concierge today after finding a dealership that told me they wouldnt charge a mark up and the concierge told me since reservations are closed there is no way to make a change to the reservation. So my only two options now are wait and see what they attempt to charge me or go and bother them in person to see what kind of experience i get. I know its easier to brush people off over the phone so hoping me going in person might have a bit more weight on the conversation. Last ditch effort if im not treated well is to call the back the conceirge and make a formal dealership complaint, which i dont think will help my case at all.
Just seems pretty messed up i have been waiting for this reservation since 2021 only to be told they are gonna charge me whatever they fell like charging whenever my number comes up. Seems like extortion to me!!! And to add further insult even if i cancel my reservation they dealership still gets the truck allocation and they are still allowed to charge the next chump whatever they feel like with no consequences. Concierge said that if they take allocation of a vehicle which a customer denies they SHOULD call someone from the 1st edition waitlist but if that is the case then why are these dealerships taking their trucks to private auctions. Seems to me there is no waitlist and its just a gimmick. Pretty shady practices if you ask me and really defacing the GMC brand with shitty reservation practices. it leaves no power in the hands of the customer who have been waiting for SOOO long for this thing that will never come and if it does the dealership gets to extort whatever they think they can out of the customer.... which the dealership would not have even got allocated a truck if it wasnt for us chumps making the 100 deposit with hopes and dreams of owning one eventually. If i need to cancel my reservation you best believe i will do everything in my power to make sure they dont get my allocated truck reservation.

Not feeling Putnam GMC in Burlingame CA, i have bought three vehicles from them over the last 12. years and done ALL of my servicing through them. i def did not expect to be told, "we are going to mark up your truck but its gonna depend on what the market dictates so we cant tell you even an approximation." hopefully since i have a 3x reserved the market demand calms the F down by then and it will be minimal if at all.
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