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Dealer markups can get bent!

3978 Views 17 Replies 12 Participants Last post by  Juanzilla
I'm sure plenty already know but just wanted to bring it to attention to those that don't. Called my dealer today checking on any updates and also asked to make sure they would still be selling to me at msrp... he replied with " hmm I will have to verify and check on this.i can't say ". I talked with a Manager a year ago and he told me they would not but I didn't get it in writing. That was a year ago and obviously things have changed . Yes I think most know that gm said they encouraged dealers to not mark them up but legally they can not enforce that.
I called concierge after the conversation with the salesman this morning. My status was still the same but concierge said they would look for it to change soon and any day now.
I asked about if I had a disagreement with the dealer or wasn't pleased with how the dealer was acting , could I change my reservation to another dealer? The gentleman put me on hold to verify with a higher up and came back and said yes that the reservation could be swapped if I wasn't pleased or requested to do so...
Long story short if you have a rogue dealer who wants to add markup to your reservation... tell them to go pound sand! You have options !
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I'm sure plenty already know but just wanted to bring it to attention to those that don't. Called my dealer today checking on any updates and also asked to make sure they would still be selling to me at msrp... he replied with " hmm I will have to verify and check on this.i can't say ". I talked with a Manager a year ago and he told me they would not but I didn't get it in writing. That was a year ago and obviously things have changed . Yes I think most know that gm said they encouraged dealers to not mark them up but legally they can not enforce that.
I called concierge after the conversation with the salesman this morning. My status was still the same but concierge said they would look for it to change soon and any day now.
I asked about if I had a disagreement with the dealer or wasn't pleased with how the dealer was acting , could I change my reservation to another dealer? The gentleman put me on hold to verify with a higher up and came back and said yes that the reservation could be swapped if I wasn't pleased or requested to do so...
Long story short if you have a rogue dealer who wants to add markup to your reservation... tell them to go pound sand! You have options !
Don't sweat it until time to order, If they pull this BS, tell them you want to talk to the dealership owner, and that you are going to tweet Duncan Aldred, and Mary Barra, and stir up lots of trouble if they gouge you 1 penny... That should make them think twice...

If that does not work, tell them you want to be in a good mood when you fill out the dealership satisfaction survey, and if you get gouged, you will return the favor on that satisfaction survey.
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I saved the letter from the Sales Manager of the dealership that has my reservation promising MSRP plus tag, title, doc fee, and tax. Glad I got it in writing.

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I saved the letter from the Sales Manager of the dealership that has my reservation promising MSRP plus tag, title, doc fee, and tax. Glad I got it in writing.
doc fee is a BS fee, just FYI.... You should be able to negotiate that, the dealership will resist, but push.... On my last vehicle they slipped a $150 doc fee at the end. I made them remove it (they actually discounted the price further and kept the doc fee) Then they tried to get me on the interest rate through a credit union, I stopped signing, grabbed my phone and got the loan approved with Bank of America at a much lower rate in 5 minutes. Many dealers are shady, and if you don't have a plan, they will take advantage. BTW right now if you are a Bank of America Preferred Rewards Platinum member 5 year new car loans are 1.79%, at that price I keep my money invested and get a loan.

I know I do not make friends at the dealership when buying a car, but it's just like any business transaction to me (no feelings), the dealerships job is to make money where they can, and my job is to save money where I can. Who is better at their job?
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I dropped Bank of America when they took a political stance and lobbied against the only political issue I feel strongly about. I politely told the representative exactly why I was closing my accounts when I did it. My experience with them was never great so it was an easy decision. I am not interested in anything they have to offer. Plenty of worthy competitors out there.
I dropped Bank of America when they took a political stance and lobbied against the only political issue I feel pretty strongly about. I politely told the representative exactly why I was closing my accounts when I did it. My experience with them was never great so it was an easy decision. I am not interested in anything they have to offer. Plenty of worthy competitors out there.
I am not rich enough to make financial decisions over preference, for me it just comes down to who has the product or service I need at the best value to my family. I could be a nice guy and not fight over 1% here and 1% there, but that all adds up over time, and hurts our future opportunities as a family.
I am by no means rich, but financially secure enough to make standing by my principles easy.
I dropped Bank of America when they took a political stance and lobbied against the only political issue I feel strongly about. I politely told the representative exactly why I was closing my accounts when I did it. My experience with them was never great so it was an easy decision. I am not interested in anything they have to offer. Plenty of worthy competitors out there.
I switched to Wells Fargo because Bank of America doesn’t allow crypto transactions but Wells Fargo doesn’t care
I no longer work in the auto industry, but BigJon can attest to the fact that if you work with a GOOD dealer they will make sure they save you money compared to your local banks, and they can still make money on their financing. I worked in F&I for 5 years and was always getting customers better rates than their banks. Doc fees are tough to get by (not impossible), but there is work that goes in to filing all the paperwork for your vehicle so that goes toward helping pay the office people behind the scenes. There are the 1% of dealerships out there that are trying to rip every customer off, and the online articles try to focus on those 1%. Everyone should do their due diligence to make sure they are getting a competitive rate and price, but good dealers will make sure they help you do that while keeping food on the table for their employees.
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I no longer work in the auto industry, but BigJon can attest to the fact that if you work with a GOOD dealer they will make sure they save you money compared to your local banks, and they can still make money on their financing. I worked in F&I for 5 years and was always getting customers better rates than their banks. Doc fees are tough to get by (not impossible), but there is work that goes in to filing all the paperwork for your vehicle so that goes toward helping pay the office people behind the scenes. There are the 1% of dealerships out there that are trying to rip every customer off, and the online articles try to focus on those 1%. Everyone should do their due diligence to make sure they are getting a competitive rate and price, but good dealers will make sure they help you do that while keeping food on the table for their employees.
I guess I have not seen that "GOOD" dealer, I find a person with a plan will always come out better than a person who just wanders in to buy a car. I always have a plan when I make a major purchase.
It’s good to have a plan, that’s why I just mentioned everyone should do their due diligence. Back when rates were 2.99-3.49 for 60 months I could get customers 1.99 for up to 72 through a national lender. For our local customers I could get .50% lower at our top local credit union compared to if they went in to get the loan themselves. It’s all about having a plan and then giving the dealer a chance to earn your business with a better plan when you go.
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I no longer work in the auto industry, but BigJon can attest to the fact that if you work with a GOOD dealer they will make sure they save you money compared to your local banks, and they can still make money on their financing. I worked in F&I for 5 years and was always getting customers better rates than their banks. Doc fees are tough to get by (not impossible), but there is work that goes in to filing all the paperwork for your vehicle so that goes toward helping pay the office people behind the scenes. There are the 1% of dealerships out there that are trying to rip every customer off, and the online articles try to focus on those 1%. Everyone should do their due diligence to make sure they are getting a competitive rate and price, but good dealers will make sure they help you do that while keeping food on the table for their employees.
I have worked at two dealers now and I can say at least at these two they are both in the best interest of the client. Yes, we make money that's our job, but I also know I've seen so many of my clients get lower rates with us and save them money on interest. You have to think you go to your bank once every 3-5 years for a car loan and we send off for 8-10 loans a day. We have a little more pull in getting good rates. It's not in our best interest to flop and send someone to their own bank because then we lose a chance at all of making any money on the financing. My best advice is like everyone has said do your research and know what lender you are looking at and what they offer, then allow the dealer the opportunity also. You might be surprised. We might have to make a little less to earn the business, but we would rather have it than not.
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I'm sure plenty already know but just wanted to bring it to attention to those that don't. Called my dealer today checking on any updates and also asked to make sure they would still be selling to me at msrp... he replied with " hmm I will have to verify and check on this.i can't say ". I talked with a Manager a year ago and he told me they would not but I didn't get it in writing. That was a year ago and obviously things have changed . Yes I think most know that gm said they encouraged dealers to not mark them up but legally they can not enforce that.
I called concierge after the conversation with the salesman this morning. My status was still the same but concierge said they would look for it to change soon and any day now.
I asked about if I had a disagreement with the dealer or wasn't pleased with how the dealer was acting , could I change my reservation to another dealer? The gentleman put me on hold to verify with a higher up and came back and said yes that the reservation could be swapped if I wasn't pleased or requested to do so...
Long story short if you have a rogue dealer who wants to add markup to your reservation... tell them to go pound sand! You have options !
Good to know you can switch the reservation to another dealer. Hopefully this will keep dealerships from taking advantage and gouging the customer. I know I'll go in prepared, and have a few dealerships on backup. I am hoping they just choose to do the right thing though. But making them aware that you know GM will allow you to switch the reservation I think is a good idea.
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What’s the process of changing the reservation?
Thankmyou
What’s the process of changing the reservation?
Thankmyou
I'd assume you'd call
1-833-hummer EV and tell them you wanna switch
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Yep. Nobody at the dealership I reserved at would give it in writing. Was told “ we don’t know yet”. So I changed. Concierge was very helpful
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Should we have a directory of dealers that said they’d practice fair prices ~MSRP? As some of you said they changed dealership I’m assuming you found a good one. That could be helpful. I’m in NorCal, no idea which one would be a good one for example..
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All the dealerships in Fresno CA are marking the Hummer up 10k. Still looking for one that doesnt.
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