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Discussion Starter · #21 ·
Cadillac uploaded the video of the private press reveal(25 minutes):

The Cadillac they revealed was one designed for their first client.

 

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Cadillac gets more range and both have as much customizability. Maybe the Cadillac doesn't have as much presence in the photos... I also think the interior would look different depending on the customer and what they choose for it.

Looks are subjective, both will find their owners, but specs wise the Cadillac edges it out.
Who would spend $300k for a Cadillac over a Rolls Royce? Dealers are asking $150k over MSRP for a Rolls
 

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Discussion Starter · #24 ·
Who would spend $300k for a Cadillac over a Rolls Royce? Dealers are asking $150k over MSRP for a Rolls
Dealer's aren't touching the Celestiq, GM is only selling them through the Tech Center.
 
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Dealer's aren't touching the Celestiq, GM is only selling them through the Tech Center.
Yes, but the market in that six figure range is RR and Bentley. The demand is so high for that market, dealers are asking over that much MSRP

On another note, BMW grills are getting bigger, RR grills smaller
 

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Discussion Starter · #26 · (Edited)
Yes, but the market in that six figure range is RR and Bentley. The demand is so high for that market, dealers are asking over that much MSRP
Have to watch the Autoline video about that market. The people who are after these kinds of cars are looking for exclusivity, something someone else doesn't have, a chance to be unique. Cadillac will find their buyers.
 

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On a side note, some people own RR to be driven around in. Do you think that kind of clientele is going to be cool with having to stop for charging for 1+ hours, or is a driver going to be able to drop a client off and go charge and then make it back in time for the pick up?
I think the electric RR will be an extremely low % of their sales as most of the buyers in that segment know time is money, so having to stop for charging will be very inconvenient
 

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On a side note, some people own RR to be driven around in. Do you think that kind of clientele is going to be cool with having to stop for charging for 1+ hours, or is a driver going to be able to drop a client off and go charge and then make it back in time for the pick up?
I think the electric RR will be an extremely low % of their sales as most of the buyers in that segment know time is money, so having to stop for charging will be very inconvenient
The kind of clientele being driven around in no way drives for over 200+ miles straight, they'd just fly at that point. Reading about the RR, "...most customers own 7-10 other cars and only drive ~2,000 miles a year, range was not a concern of ours".

They're hitting their clientele exactly right.
 

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I like the concept for a hand built, exclusive car. Something Rolls-Royce is no longer.

The exterior nor interior look $300k. Doesn't have the presence and the facia is from the Lyriq
What is a look from a 300K car? $300K has more to do with features and exclusivity, to me Celestiq is a bit disappointing, but I am not the target market. I am not liking the design, 600hp not near enough, 310 miles range half what it should be. It is special in details, and features, but with all the lipstick, it's still a pig, no game changing EV technology.
 

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On a side note, some people own RR to be driven around in. Do you think that kind of clientele is going to be cool with having to stop for charging for 1+ hours, or is a driver going to be able to drop a client off and go charge and then make it back in time for the pick up?
I think the electric RR will be an extremely low % of their sales as most of the buyers in that segment know time is money, so having to stop for charging will be very inconvenient
The billionaires I know in the USA drive themselves, but only to the airport, or their yacht, no road trips. Heck, Steve Ballmer washes his own car, I have seen it personally.
 

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What is a look from a 300K car? $300K has more to do with features and exclusivity, to me Celestiq is a bit disappointing, but I am not the target market. I am not liking the design, 600hp not near enough, 310 miles range half what it should be. It is special in details, and features, but with all the lipstick, it's still a pig, no game changing EV technology.
You might want to review excerpts from Cadillac's press release below before doubting any GM's ability to incorporate underlying game-changing technology into premium luxury vehicles. Mega-casted aluminum body structures. 48-volt low voltage technology. additive-manufacturing using customized-3-D printed parts throughout. Smart roof glass. And for noise control? Many reviewers found the pedestrian $60K Lyriq was the quietest ride they'd ever experienced, using advanced materials like "quiet steel". What other hidden tech easter eggs might the Celestiq and other Ultium-platform EVs contain?

As Celestiq-chief-engineer Tony Roma points out in an interview, no one seems to have noticed, but the Celestiq's battery pack is not a traditional skateboard like the Lyriq, etc. It is the first Ultium pack to use the variable-height pancake-stacked-cell module designs that allow the pack to shape-shift in tunnels, footwells, and under-seats to optimize the interior space. Taycan's and Lucid Air's system is primitive in comparison.

One thing is clear...GM is walking to the beat of their own technical and marketing drummers, which in a revolutionary market like automotive EVs is the only way to survive. Original innovators, not copy-cats.

Isolated Precision
The CELESTIQ ride and handling experience will elevate the already-exceptional Cadillac reputation for isolated precision, meaning CELESTIQ offers the ultimate in ride refinement without sacrifices – the best of both worlds. Through the concept of isolated precision, clients will experience a luxury driving experience but still feel connected to the road at the same time. A suite of advanced automotive technologies will offer clients the luxurious, isolated ride experience they demand from an ultra-luxury vehicle, while packaging an incredible amount of sophisticated content in a large, spacious vehicle.

“CELESTIQ offers responsiveness and athleticism typically associated with smaller performance vehicles,” said Tony Roma, CELESTIQ chief engineer. “We have incorporated Cadillac’s expertise developing advanced chassis and suspension systems into an entirely new experience for the client.”

Indeed, CELESTIQ’s engineers made the most of the robust architecture and developed Cadillac’s most technologically advanced suspension and other performance systems ever.

It includes:

  • Adaptive Air Suspension: CELESTIQ makes use of an air suspension system, rather than the coiled springs used in a traditional suspension system. Compared to traditional suspension systems, air suspension offers a softer, more isolated ride for greater ride quality.
  • Active Rear Steering: CELESTIQ will offer up to 3.5 degrees of out-of-phase rear steering, in which the rear wheels turn in the opposite direction of the front wheels for greater maneuverability at low speeds. At higher speeds, the rear wheels will turn in-phase with the front wheels.
  • Magnetic Ride Control 4.0: A signature Cadillac engineering innovation will find a new home in CELESTIQ. Originally developed for the Cadillac CT5-V Blackwing, the system is the world’s fastest-reacting suspension technology, which allows for greater responsiveness and enhanced isolation from road imperfections.
  • Advanced AWD: CELESTIQ offers a two-motor electric drive unit. These motors work with torque optimizer modules that analyze torque requirements for given vehicle inputs. These modules turn the front or rear motors on and off as required to provide optimal torque to enhance ride quality and electric driving range.
  • Active Roll Control: The Cadillac-first Active Roll Control feature is a significant contributor to the vehicle’s nimble handling. It employs stabilizer bars embedded at the front and rear of the chassis to mitigate the rolling force exerted on the vehicle during turns and other maneuvers, enhancing the feeling of stability, control and occupant comfort.
  • Active Rear Spoiler: The CELESTIQ Active Rear Spoiler deploys at lower speeds to help improve aerodynamic efficiency and further raises at higher speeds to help keep the vehicle balanced.
  • Ride-focused tires: CELESTIQ will feature available 23-inch forged aluminum wheels with 23-inch summer-only Michelin Pilot Sport EV tires. This combination will offer strong rolling resistance performance and precision steering. Designed specifically for Cadillac, the tread pattern, self-sealing technology and foam inserts enable a quiet tire for greater ride isolation.
  • Electric Power Steering: CELESTIQ features a variable ratio front electric power steering system, similar to that found on the Cadillac Blackwings but calibrated specifically for CELESTIQ, that works in coordination with active rear steering to automatically adjust to the ideal steering ratio depending on vehicle speed resulting in an engaging and intuitive driving experience.
  • 5-link front and rear suspension: CELESTIQ’s 5-link front and rear suspension provides exceptional performance tailored specifically for the high torque output of an electric vehicle motor. The suspension isolators are precisely tuned to minimize cabin disturbances yet allow proper road feel and handling response, delivering on Cadillac’s promise of isolated precision.
“CELESTIQ continues the 120-year Cadillac history of leveraging the most advanced automotive technology in the service of luxury. The innovations CELESTIQ uses to offer its sophisticated ride isolation are the pinnacle of Cadillac automotive achievement,” said Ken Althouse, CELESTIQ lead development engineer.

Charging
When it comes to charging, Cadillac is committed to creating a seamless experience for clients, whether at home or on the road. When looking to charge quickly, CELESTIQ is equipped with a 200 kW DC fast charging system capable of adding up to a Cadillac-estimated 78 miles of range in only 10 minutes of charging4 at a public DC fast charging station.

CELESTIQ clients will also have access to Ultium Charge 360, a holistic approach to EV charging that’s designed to simplify the overall charging experience. It includes access to more than 110,000 publicly available charging points in the United States and Canada. And through the myCadillac Mobile app5, clients can find nearby charging stations, see real-time charger availability, plan routes, start charging sessions and more.

All told, CELESTIQ includes approximately 300 approved and pending patented technologies and processes, including innovation in hands-free driver assistance features, safety features, electrified propulsion systems, connected technologies and many advances found throughout the Ultium Platform.

CELESTIQ Body Structure
In creating one of the most important Cadillacs ever, the CELESTIQ engineering team rethought the fundamental building blocks to not only accommodate its all-electric propulsion system but provide a platform for the ultimate expression of ultra-luxury and unmatched client customization, enabled by advanced manufacturing techniques.

Achieving that required an all-new architecture dedicated exclusively to CELESTIQ. It is based on the Ultium Platform, which integrates the propulsion system’s battery pack and serves as a structural element of the vehicle, contributing to its overall strength, durability and performance.

Mega Castings: The CELESTIQ underbody includes six large precision sand-cast aluminum components. Each casting reduces part count by 30 to 40 components, compared to typical stamped construction. The benefits being more efficient use of space, simplicity and improved structural rigidity. The CELESTIQ precision sand-casted content and processes are ideal for low volume, handcrafted, bespoke vehicles.

Additive Manufacturing: With 115 3D printed parts in the production vehicle, the CELESTIQ demonstrates GM’s broadest use of this process.

  • The steering wheel center is the largest metal part GM has printed in production, combining the show surface and the structural B-side of the part, while the seat belt adjustable guide loop is GM’s first safety-related 3D printed part.
  • Other 3D printed parts include: window switches, grab handles, console decor and structural pieces under the vehicle’s surface.
Flex Fabrication: Each CELESTIQ vehicle will feature over 300 fabricated pieces throughout the body structure, chassis, interior and electrical components. This “Flex Fabrication” process utilizes metal sheets that can be folded and manipulated into the unique shapes required for the CELESTIQ design — a process more akin to metallic origami than traditional stamping.

Additional details:

  • A long dash-to-axle ratio lends to CELESTIQ’s classic proportions that are evocative of performance vehicles.
  • Precision advanced aluminum castings combined with advanced engineering and manufacturing allow CELESTIQ to house large 23-inch wheels.
  • The use of advanced casting techniques allowed CELESTIQ engineers to efficiently package all technologies – never compromising on design or client comfort.
  • Inside, the low, flat floor allows every seat to have equal levels of comfort – each with a full range of comfort adjustability.
  • The Fixed Smart Glass Roof eliminates the need for a sunshade or headliner, maximizing headroom.
The CELESTIQ architecture also incorporates a unique 48-volt electrical system that’s driven by a digital electrical architecture of its own, which supports the vehicle’s advanced technologies and features. More than 30 virtual controls accommodate the vehicle’s high levels of seat and climate customization without the need for traditional buttons and switches.
 

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As Celestiq-chief-engineer Tony Roma points out in an interview, no one seems to have noticed, but the Celestiq's battery pack is not a traditional skateboard like the Lyriq, etc. It is the first Ultium pack to use the variable-height pancake-stacked-cell module designs that allow the pack to shape-shift in tunnels, footwells, and under-seats to optimize the interior space. Taycan's and Lucid Air's system is primitive in comparison.
Calling your design that needs multiple module skus due to packaging constraints advanced is a bit silly to me.

Maybe I just don't understand how cells arranged horizontally could be considered innovative.

Is this the pack he's talking about? Those look like the celestiq wheels. I've seen this in the past but this it the first time I noticed the depression in the rear footwell.
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You might want to review excerpts from Cadillac's press release below before doubting any GM's ability to incorporate underlying game-changing technology into premium luxury vehicles. Mega-casted aluminum body structures. 48-volt low voltage technology. additive-manufacturing using customized-3-D printed parts throughout. Smart roof glass. And for noise control? Many reviewers found the pedestrian $60K Lyriq was the quietest ride they'd ever experienced, using advanced materials like "quiet steel". What other hidden tech easter eggs might the Celestiq and other Ultium-platform EVs contain?

As Celestiq-chief-engineer Tony Roma points out in an interview, no one seems to have noticed, but the Celestiq's battery pack is not a traditional skateboard like the Lyriq, etc. It is the first Ultium pack to use the variable-height pancake-stacked-cell module designs that allow the pack to shape-shift in tunnels, footwells, and under-seats to optimize the interior space. Taycan's and Lucid Air's system is primitive in comparison.

One thing is clear...GM is walking to the beat of their own technical and marketing drummers, which in a revolutionary market like automotive EVs is the only way to survive. Original innovators, not copy-cats.

Isolated Precision
The CELESTIQ ride and handling experience will elevate the already-exceptional Cadillac reputation for isolated precision, meaning CELESTIQ offers the ultimate in ride refinement without sacrifices – the best of both worlds. Through the concept of isolated precision, clients will experience a luxury driving experience but still feel connected to the road at the same time. A suite of advanced automotive technologies will offer clients the luxurious, isolated ride experience they demand from an ultra-luxury vehicle, while packaging an incredible amount of sophisticated content in a large, spacious vehicle.

“CELESTIQ offers responsiveness and athleticism typically associated with smaller performance vehicles,” said Tony Roma, CELESTIQ chief engineer. “We have incorporated Cadillac’s expertise developing advanced chassis and suspension systems into an entirely new experience for the client.”

Indeed, CELESTIQ’s engineers made the most of the robust architecture and developed Cadillac’s most technologically advanced suspension and other performance systems ever.

It includes:


  • Adaptive Air Suspension: CELESTIQ makes use of an air suspension system, rather than the coiled springs used in a traditional suspension system. Compared to traditional suspension systems, air suspension offers a softer, more isolated ride for greater ride quality.
  • Active Rear Steering: CELESTIQ will offer up to 3.5 degrees of out-of-phase rear steering, in which the rear wheels turn in the opposite direction of the front wheels for greater maneuverability at low speeds. At higher speeds, the rear wheels will turn in-phase with the front wheels.
  • Magnetic Ride Control 4.0: A signature Cadillac engineering innovation will find a new home in CELESTIQ. Originally developed for the Cadillac CT5-V Blackwing, the system is the world’s fastest-reacting suspension technology, which allows for greater responsiveness and enhanced isolation from road imperfections.
  • Advanced AWD: CELESTIQ offers a two-motor electric drive unit. These motors work with torque optimizer modules that analyze torque requirements for given vehicle inputs. These modules turn the front or rear motors on and off as required to provide optimal torque to enhance ride quality and electric driving range.
  • Active Roll Control: The Cadillac-first Active Roll Control feature is a significant contributor to the vehicle’s nimble handling. It employs stabilizer bars embedded at the front and rear of the chassis to mitigate the rolling force exerted on the vehicle during turns and other maneuvers, enhancing the feeling of stability, control and occupant comfort.
  • Active Rear Spoiler: The CELESTIQ Active Rear Spoiler deploys at lower speeds to help improve aerodynamic efficiency and further raises at higher speeds to help keep the vehicle balanced.
  • Ride-focused tires: CELESTIQ will feature available 23-inch forged aluminum wheels with 23-inch summer-only Michelin Pilot Sport EV tires. This combination will offer strong rolling resistance performance and precision steering. Designed specifically for Cadillac, the tread pattern, self-sealing technology and foam inserts enable a quiet tire for greater ride isolation.
  • Electric Power Steering: CELESTIQ features a variable ratio front electric power steering system, similar to that found on the Cadillac Blackwings but calibrated specifically for CELESTIQ, that works in coordination with active rear steering to automatically adjust to the ideal steering ratio depending on vehicle speed resulting in an engaging and intuitive driving experience.
  • 5-link front and rear suspension: CELESTIQ’s 5-link front and rear suspension provides exceptional performance tailored specifically for the high torque output of an electric vehicle motor. The suspension isolators are precisely tuned to minimize cabin disturbances yet allow proper road feel and handling response, delivering on Cadillac’s promise of isolated precision.
“CELESTIQ continues the 120-year Cadillac history of leveraging the most advanced automotive technology in the service of luxury. The innovations CELESTIQ uses to offer its sophisticated ride isolation are the pinnacle of Cadillac automotive achievement,” said Ken Althouse, CELESTIQ lead development engineer.

Charging
When it comes to charging, Cadillac is committed to creating a seamless experience for clients, whether at home or on the road. When looking to charge quickly, CELESTIQ is equipped with a 200 kW DC fast charging system capable of adding up to a Cadillac-estimated 78 miles of range in only 10 minutes of charging4 at a public DC fast charging station.

CELESTIQ clients will also have access to Ultium Charge 360, a holistic approach to EV charging that’s designed to simplify the overall charging experience. It includes access to more than 110,000 publicly available charging points in the United States and Canada. And through the myCadillac Mobile app5, clients can find nearby charging stations, see real-time charger availability, plan routes, start charging sessions and more.

All told, CELESTIQ includes approximately 300 approved and pending patented technologies and processes, including innovation in hands-free driver assistance features, safety features, electrified propulsion systems, connected technologies and many advances found throughout the Ultium Platform.

CELESTIQ Body Structure
In creating one of the most important Cadillacs ever, the CELESTIQ engineering team rethought the fundamental building blocks to not only accommodate its all-electric propulsion system but provide a platform for the ultimate expression of ultra-luxury and unmatched client customization, enabled by advanced manufacturing techniques.

Achieving that required an all-new architecture dedicated exclusively to CELESTIQ. It is based on the Ultium Platform, which integrates the propulsion system’s battery pack and serves as a structural element of the vehicle, contributing to its overall strength, durability and performance.

Mega Castings: The CELESTIQ underbody includes six large precision sand-cast aluminum components. Each casting reduces part count by 30 to 40 components, compared to typical stamped construction. The benefits being more efficient use of space, simplicity and improved structural rigidity. The CELESTIQ precision sand-casted content and processes are ideal for low volume, handcrafted, bespoke vehicles.

Additive Manufacturing: With 115 3D printed parts in the production vehicle, the CELESTIQ demonstrates GM’s broadest use of this process.


  • The steering wheel center is the largest metal part GM has printed in production, combining the show surface and the structural B-side of the part, while the seat belt adjustable guide loop is GM’s first safety-related 3D printed part.
  • Other 3D printed parts include: window switches, grab handles, console decor and structural pieces under the vehicle’s surface.
Flex Fabrication: Each CELESTIQ vehicle will feature over 300 fabricated pieces throughout the body structure, chassis, interior and electrical components. This “Flex Fabrication” process utilizes metal sheets that can be folded and manipulated into the unique shapes required for the CELESTIQ design — a process more akin to metallic origami than traditional stamping.

Additional details:


  • A long dash-to-axle ratio lends to CELESTIQ’s classic proportions that are evocative of performance vehicles.
  • Precision advanced aluminum castings combined with advanced engineering and manufacturing allow CELESTIQ to house large 23-inch wheels.
  • The use of advanced casting techniques allowed CELESTIQ engineers to efficiently package all technologies – never compromising on design or client comfort.
  • Inside, the low, flat floor allows every seat to have equal levels of comfort – each with a full range of comfort adjustability.
  • The Fixed Smart Glass Roof eliminates the need for a sunshade or headliner, maximizing headroom.
The CELESTIQ architecture also incorporates a unique 48-volt electrical system that’s driven by a digital electrical architecture of its own, which supports the vehicle’s advanced technologies and features. More than 30 virtual controls accommodate the vehicle’s high levels of seat and climate customization without the need for traditional buttons and switches.
I believe the structural and manufacturing innovations are why this one was greenlit. It's a test bed for additive manufacturing as you mentioned, so you will see many more of these types of parts in other Cadillacs as they move forward. A lot of work has also been put into carbon fiber and composites according to a lot of recent GM patents. I would not be surprised if some of that will come out at the end of next year. Does it move the ball forward in EV technology? No, but I don't think it was ever meant to. I am sure they can up the horsepower and put in another motor like the Hummer sometime down the road if desired and make it a Blackwing. And next generation batteries will certainly help with range and weight.
 

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Calling your design that needs multiple module skus due to packaging constraints advanced is a bit silly to me.

Maybe I just don't understand how cells arranged horizontally could be considered innovative.

Is this the pack he's talking about? Those look like the celestiq wheels. I've seen this in the past but this it the first time I noticed the depression in the rear footwell.
View attachment 3397
View attachment 3398
Yep. That's the Celestiq pack, hiding right under everyone's noses since 2020. It has at least three different module types. "standard" 24-cell modules like the Hummer under the front passenger seats and the top layer of the rear seat, (2) single pancaked-stacked modules in the "tunnel" between seats (not sure of the cell count - GM never provided an x-ray illustration of that one), and (4) thin double-pancake-stacked modules (12-cell think) in the rear seat footwells + under-rear-seat bottom layer. Creates recessed foot space similar to the empty spaces in the Taycan and Lucid rear seat areas, but manages to get some cells into the space, optimizing both passenger position and space use.

Adding up the cells and modules from above, this appears to be 24 cells more than the Lyriq's 288 cells, which adds up to about 111 kWh as GM advertised. I'm thinking the pack configuration will be 104S3P -a little higher voltage and same amp-hours as the Lyriq. Matches the claim of 200 kW max charging speed instead of 190.

I wonder if they threw that Celestiq pack under a conceptual truck profile just to keep us guessing (wrong) about the truck design. The silverado EV profile doesn't look much like that. No sails, the bed rails are horizontal.

Another note. The press release said it would have an "eTrunk (TM)". Guess if you are willing to spend $300K, GM will give you a passenger EV with a frunk:)

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Yep. That's the Celestiq pack, hiding right under everyone's noses since 2020. It has at least three different module types. "standard" 24-cell modules like the Hummer under the front passenger seats and the top layer of the rear seat, (2) single pancaked-stacked modules in the "tunnel" between seats (not sure of the cell count - GM never provided an x-ray illustration of that one), and (4) thin double-pancake-stacked modules (12-cell think) in the rear seat footwells + under-rear-seat bottom layer. Creates recessed foot space similar to the empty spaces in the Taycan and Lucid rear seat areas, but manages to get some cells into the space, optimizing both passenger position and space use.

Adding up the cells and modules from above, this appears to be 24 cells more than the Lyriq's 288 cells, which adds up to about 111 kWh as GM advertised. I'm thinking the pack configuration will be 104S3P -a little higher voltage and same amp-hours as the Lyriq. Matches the claim of 200 kW max charging speed instead of 190.

I wonder if they threw that Celestiq pack under a conceptual truck profile just to keep us guessing (wrong) about the truck design. The silverado EV profile doesn't look much like that. No sails, the bed rails are horizontal.

Another note. The press release said it would have an "eTrunk (TM)". Guess if you are willing to spend $300K, GM will give you a passenger EV with a frunk:)

View attachment 3405
They had that image under all the outlines, just wasn't one for the celestiq.
 

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What is a look from a 300K car? $300K has more to do with features and exclusivity, to me Celestiq is a bit disappointing, but I am not the target market. I am not liking the design, 600hp not near enough, 310 miles range half what it should be. It is special in details, and features, but with all the lipstick, it's still a pig, no game changing EV technology.
I used to be deep in that world years ago and my friends have the ulta luxury cars.

The brand/name is very important for those type of buyers. The ultra luxury cars just can't be any OEM.
A $300k Acura luxury car doesn't have the cache of RR/Bentley even Maybach.

To tell your peers you have a RR is very different than saying you have a Cadillac.
That buyer doesn't care about charging, efficiency, range as they might only drive it 3000 miles a year.
They don't have the patience to sit at a DCFC watching Netflix for 20min, waiting for a charge.

For $300k you pay for status, presence, materials, design, a quiet living room experience, with power on tap when you need it. Spectre does 4.5sec 0-60 for that reason.

Exclusivity of a brand matters more than the exclusivity of model.
There's nothing exclusive about a Lamborghini Urus.
It's a Audi Q8 with some different aesthetic pieces, but the Lamborghini name and low production numbers of the brand as a whole is what people see.
 

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I used to be deep in that world years ago and my friends have the ulta luxury cars.

The brand/name is very important for those type of buyers. The ultra luxury cars just can't be any OEM.
A $300k Acura luxury car doesn't have the cache of RR/Bentley even Maybach.

To tell your peers you have a RR is very different than saying you have a Cadillac.
That buyer doesn't care about charging, efficiency, range as they might only drive it 3000 miles a year.
They don't have the patience to sit at a DCFC watching Netflix for 20min, waiting for a charge.

For $300k you pay for status, presence, materials, design, a quiet living room experience, with power on tap when you need it. Spectre does 4.5sec 0-60 for that reason.

Exclusivity of a brand matters more than the exclusivity of model.
There's nothing exclusive about a Lamborghini Urus.
It's a Audi Q8 with some different aesthetic pieces, but the Lamborghini name and low production numbers of the brand as a whole is what people see.
HAHA, I am just going to guess you don't know many people buying $300K + cars. Cadillac does not have brand awareness in wealthy circles, and GM came out with a car that is ugly from most angles, and not purposeful, not to mention the front end looks just like a $59K Lyriq, and does not break any new ground in technology. I mean GM talking about mega castings, don't make me laugh, anybody with 1 ounce of technical understanding laughs at GM's mega casting, done with sand castings? haha! Is it an engine block or cylinder head? Tesla's "mega" castings are impressive because they are the entire end of the car, and done in extreme pressure die casting, and the same dies can produce a casting every 2 minutes, Sand casting is very very old school, and has a lot of disadvantages over die casing, the biggest is making sand molds is slow, and the aluminum is poured under no/ low pressure so all your passages have to be thicker to flow the aluminum.
 

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Discussion Starter · #39 ·

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HAHA, I am just going to guess you don't know many people buying $300K + cars. Cadillac does not have brand awareness in wealthy circles, and GM came out with a car that is ugly from most angles, and not purposeful, not to mention the front end looks just like a $59K Lyriq, and does not break any new ground in technology. I mean GM talking about mega castings, don't make me laugh, anybody with 1 ounce of technical understanding laughs at GM's mega casting, done with sand castings? haha! Is it an engine block or cylinder head? Tesla's "mega" castings are impressive because they are the entire end of the car, and done in extreme pressure die casting, and the same dies can produce a casting every 2 minutes, Sand casting is very very old school, and has a lot of disadvantages over die casing, the biggest is making sand molds is slow, and the aluminum is poured under no/ low pressure so all your passages have to be thicker to flow the aluminum.
I've had a Phantom a year after it came out, Drophead after that. RR executives had meetings with me about EVs and a potential a SUV in 2006. Phantom 102EX came out after that in 2011, Cullinan 2017

I know a lot of RR owners and help them buy cars. I had a friend buying a Ghost EWB. Do you think he knew it was a BMW 7 series? Did he even know the difference in leather between a Ghost or Phantom?
Once I explained to him the difference, spent hours educating him, he got a Drophead instead.
He doesn't even know what casting means. I don't think anyone cares about that other than ultra enthusiast like us or an anomaly like yourself that is very knowledgeable in Auto manufacturing.

I'm agreeing people won't buy a $300k Cadillac for Many reasons. Biggest one being the brand of Cadillac
 
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