What is a look from a 300K car? $300K has more to do with features and exclusivity, to me Celestiq is a bit disappointing, but I am not the target market. I am not liking the design, 600hp not near enough, 310 miles range half what it should be. It is special in details, and features, but with all the lipstick, it's still a pig, no game changing EV technology.
I used to be deep in that world years ago and my friends have the ulta luxury cars.
The brand/name is very important for those type of buyers. The ultra luxury cars just can't be any OEM.
A $300k Acura luxury car doesn't have the cache of RR/Bentley even Maybach.
To tell your peers you have a RR is very different than saying you have a Cadillac.
That buyer doesn't care about charging, efficiency, range as they might only drive it 3000 miles a year.
They don't have the patience to sit at a DCFC watching Netflix for 20min, waiting for a charge.
For $300k you pay for status, presence, materials, design, a quiet living room experience, with power on tap when you need it. Spectre does 4.5sec 0-60 for that reason.
Exclusivity of a brand matters more than the exclusivity of model.
There's nothing exclusive about a Lamborghini Urus.
It's a Audi Q8 with some different aesthetic pieces, but the Lamborghini name and low production numbers of the brand as a whole is what people see.