[JimsH3]

GM and Cadillac have taken a bold marketing/sales approach in China. A Cadillac sales team set up shop at the Shanghai Jinqiao Supercharger offering free test drives in the Lyriq to Tesla owners.

https://twitter.com/i/web/status/1636277216072835074

 

[MarkoLP]

Audi has been doing some guerilla marketing of their own in Europe.

 

[Tom E-Tron]

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GM and Cadillac have taken a bold marketing/sales approach in China. A Cadillac sales team set up shop at the Shanghai Jinqiao Supercharger offering free test drives in the Lyriq to Tesla owners.

https://twitter.com/i/web/status/1636277216072835074

I think this is clever, I wonder though if GM is marketing at Superchargers or reaching out to Tesla owners as market research?

 

[MarkoLP]

I think this is clever, I wonder though if GM is marketing at Superchargers or reaching out to Tesla owners as market research?

I think it could easily be both, maybe the latter as a short-term game plan and the former as a long-term play to coerce them.