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Automakers are Dusting Off Iconic Retired Nameplates

1699 Views 11 Replies 4 Participants Last post by Oakwood, Apr 2, 2020

JimsH3

Discussion Starter · Mar 11, 2020

It's been crazy over the past year or so with how many automakers are bringing back old car names into the modern era. It's pretty nuts when you start to list them all.

In total we have:

GMC Hummer EV
Toyota Supra
Ford Bronco
Ford Ranger
Jeep Wagoneer
Jeep Gladiatior
Land Rover Defender
Chevrolet Blazer
VW Microbus/Hippy Bus

Most of them have been hits so far, hopefully the Hummer is another one!

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Agree 100%, @JimsH3. You can add the 8 Series to that list as well. It seems like we're entering into the same phase that we had in the 2000's; if you remember, we got a ton of reborn nameplates like the Thunderbird, GTO, Challenger, Charger, GT, Regal, 300, etc. There was definitely a nostalgia for old names, and everyone was going back into the history books to revive legends of the past. Since then, we've been seeing so many brand-new nameplates hit the showroom floor, but it seems like we're going back to the retro craze of the 2000's! What's old is new again!

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JimsH3

Discussion Starter · #3 · Mar 18, 2020

StillHummer said:
Agree 100%, @JimsH3. You can add the 8 Series to that list as well. It seems like we're entering into the same phase that we had in the 2000's; if you remember, we got a ton of reborn nameplates like the Thunderbird, GTO, Challenger, Charger, GT, Regal, 300, etc. There was definitely a nostalgia for old names, and everyone was going back into the history books to revive legends of the past. Since then, we've been seeing so many brand-new nameplates hit the showroom floor, but it seems like we're going back to the retro craze of the 2000's! What's old is new again!

Yeah the 2000's were a crazy time for that stuff! I'm still bitter that the GTO didn't take off lol. I loved the design that GM took from Holden in Australia.

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StillHummer

· #4 · Mar 19, 2020

JimsH3 said:
Yeah the 2000's were a crazy time for that stuff! I'm still bitter that the GTO didn't take off lol. I loved the design that GM took from Holden in Australia.

My favorite car of all time is the Pontiac G8 GXP with the 6 speed manual. I remember being in high school and CRAVING one of those things so badly. 415 hp LS3, RWD on the Camaro chassis, 6 speed stick, and BMW-esque handling, all for just under $40k. What's not to like? Really was a 4-door Camaro, i hope to get one down the line!

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Oakwood

· #5 · Mar 25, 2020

StillHummer said:
My favorite car of all time is the Pontiac G8 GXP with the 6 speed manual. I remember being in high school and CRAVING one of those things so badly. 415 hp LS3, RWD on the Camaro chassis, 6 speed stick, and BMW-esque handling, all for just under $40k. What's not to like? Really was a 4-door Camaro, i hope to get one down the line!

I have a feeling we're going to see those G8's become very collectible in the future. It was the perfect car for Pontiac but they came too late to help save them.

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StillHummer

· #6 · Mar 25, 2020

Oakwood said:
I have a feeling we're going to see those G8's become very collectible in the future. It was the perfect car for Pontiac but they came too late to help save them.

Yeah I agree. Even the GXP's today, while stickering for about $40k in 2009, the vast majority of them refuse to drop below $30k unless they have over 100,000 miles. The manual GXP's are virtually impossible to find under $35k if they are under 100,000 miles. Talk about retaining value! Being the last great car to wear the red arrowhead, and I believe being the most powerful production car for Pontiac as well, will keep those values going up in the future.

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Oakwood

· #7 · Mar 27, 2020

StillHummer said:
Yeah I agree. Even the GXP's today, while stickering for about $40k in 2009, the vast majority of them refuse to drop below $30k unless they have over 100,000 miles. The manual GXP's are virtually impossible to find under $35k if they are under 100,000 miles. Talk about retaining value! Being the last great car to wear the red arrowhead, and I believe being the most powerful production car for Pontiac as well, will keep those values going up in the future.

I just a quick search on google and in 2017 a manual G8 GXP with 11,000 miles sold on Bring a Trailer for $29,750! Like you said the value retention is insane.

11K-Mile 2009 Pontiac G8 GXP 6-Speed

Bid for the chance to own a 11K-Mile 2009 Pontiac G8 GXP 6-Speed at auction with Bring a Trailer, the home of the best vintage and classic cars online. Lot #7,534.

bringatrailer.com

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StillHummer

· #8 · Mar 27, 2020

Oakwood said:
I just a quick search on google and in 2017 a manual G8 GXP with 11,000 miles sold on Bring a Trailer for $29,750! Like you said the value retention is insane.

11K-Mile 2009 Pontiac G8 GXP 6-Speed

Bid for the chance to own a 11K-Mile 2009 Pontiac G8 GXP 6-Speed at auction with Bring a Trailer, the home of the best vintage and classic cars online. Lot #7,534.

bringatrailer.com

That is INCREDIBLE!! I had to triple-take when I saw that price, that car was sold for a criminally low price. Had I known about it, I'd have robbed a bank to get the cash! I was sure it had to be a rebuilt title or something, maybe a past accident, but nothing! That is truly insane.

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JimsH3

Discussion Starter · #9 · Mar 28, 2020

That is an insane price for a G8, whoever won that auction is insanely lucky.

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StillHummer

· #10 · Mar 28, 2020

Insane, isn't it? Haha

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St00k

· #11 · Mar 31, 2020

The Hummer name is a bit too new for this, but a lot of those are playing off the late '80s and early '90s retro theme. LOVE IT!

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Oakwood

· #12 · Apr 2, 2020

St00k said:
The Hummer name is a bit too new for this, but a lot of those are playing off the late '80s and early '90s retro theme. LOVE IT!

I'm all for this wave of nostalgia, like @JimsH3 said most of these rebrands have been well done.

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